Regional Sales Manager

Job Description

Crop Diagnostix helps agronomists and growers See the Invisible . Rather than relying on reactive tools that confirm what has already happened, we translate plant RNA signals into biological intelligence — providing earlier visibility into plant health and trajectory, so customers can make earlier, more informed management decisions.

Position Summary

The RSM is responsible for developing and growing Crop Diagnostix' commercial presence within an assigned multi-state territory. This individual owns the commercial relationship from initial outreach through contract execution, implementation, renewal, and expansion.

This role is ideal for someone who enjoys building business, developing long-term partnerships, and guiding customers toward a new understanding of plant health. Success requires disciplined prospecting and qualification, strong commercial judgment, intellectual curiosity, and a passion for continuous learning and personal growth.

Who We're Looking For

The ideal candidate:

• Thinks in systems and guides customers toward a new understanding of plant health, translating complex biological and scientific concepts into practical agronomic value.
• Builds trusted, long-term partnerships by helping customers make better decisions
• Approaches commercial conversations with curiosity, asking thoughtful questions to understand each customer's situation, goals, and unique challenges.
• Demonstrates disciplined prospecting and partner qualification while taking ownership of territory performance and maintaining a healthy, predictable sales pipeline.
• Demonstrates a commitment to continuous personal and professional growth.
• Thrives in a collaborative startup environment where building, learning, and adapting are part of everyday work.

Key Responsibilities

Territory Growth

• Execute commercial strategy and business development activities within an assigned multi-state territory.
• Generate new business and build a healthy sales pipeline through disciplined prospecting, qualification, relationship development, referrals, networking, and strategic outreach.
• Own the sales process from initial outreach through contract execution, onboarding, renewal, and expansion, identifying opportunities to grow customer relationships through additional zones, crops, and strategic partnerships.
• Develop trusted relationships with growers, ag retailers, processors, consultants, and strategic partners.
• Represent Crop Diagnostix at customer meetings, field days, industry events, and commercial partner meetings.

Territory Management

• Effectively manage an assigned multi-state territory to achieve commercial growth objectives.
• Maintain accurate CRM activity, opportunity management, and forecasting while providing relevant competitive intelligence and market feedback to leadership.
• Qualify opportunities through phone and virtual meetings before investing in significant travel, ensuring time is focused on the highest-value commercial opportunities.

Customer Partnership

• Serve as the primary contact throughout the customer lifecycle, partnering closely with Agronomy and Customer Success from onboarding through renewal and expansion.
• Partner with Agronomy to translate biological insights into practical agronomic and commercial value.
• Capture customer feedback and market insights that influence future product development and commercialization.

Required Qualifications

• 7+ years of experience selling consultative solutions within production agriculture.
• Demonstrated success developing and growing a multi-state sales territory.
• Proven ability to generate new business through disciplined prospecting, qualification and relationship development.
• Demonstrated success managing opportunities from initial outreach through contract execution and customer expansion
• Experience managing complex consultative sales opportunities involving multiple stakeholders and long sales cycles.
• Strong CRM discipline, pipeline management, forecasting, and territory planning skills.
• Excellent communication, presentation, and relationship-building skills.
• Ability to work independently while collaborating effectively across commercial and technical teams.

Preferred Experience

• Startup or high-growth company experience preferred.
• Experience working with potato, corn, cotton, specialty crops, and ag retail markets.
• Existing relationships within production agriculture.

What Success Looks Like

After the first year, successful RSM have:

• Built a healthy, predictable pipeline of qualified commercial opportunities.
• Consistently generated new business while expanding existing customer relationships.
• Established trusted relationships with growers, ag retailers, processors, and strategic partners throughout their territory.
• Demonstrated strong commercial discipline through accurate forecasting, CRM management, and territory planning.

Travel

Travel throughout the assigned territory is required for partner meetings, customer visits, field days, and industry events. Travel is typically 25–40%, depending on territory geography, customer needs, and candidate location.