Digital Marketing Account Manager

Job Description

Digital Marketing Account Manager

Remote US

Overview:

Enspire for Enterprise is a leading digital marketing agency specializing in solutions for franchise, multi-location, and enterprise businesses. As part of Andromeda , an operating group of Constellation Software Inc. (CSI) , Enspire is backed by one of the world's largest providers of vertical market software, serving businesses across a diverse portfolio of industries.

Enspire partners with franchise and multi-location organizations to help them unify, scale, and optimize their local and national marketing strategies. Through a comprehensive suite of digital marketing services—including search engine optimization (SEO), paid media, local search optimization, analytics, business intelligence, and marketing technology—we help clients improve performance, drive growth, and make data-driven marketing decisions across their organizations.

We are looking for a Digital Marketing Account Manager to build strong client relationships, provide strategic digital marketing guidance, and help drive client retention, product adoption, and revenue growth across a portfolio of franchise and multi-location customers. This is a client-facing strategic account management role, focused on advising clients, interpreting performance, identifying opportunities, and partnering with internal specialists to execute successful digital marketing strategies.

The ideal candidate is customer-focused, analytical, commercially minded, and digitally fluent across multiple marketing channels, with deeper expertise in at least one digital marketing discipline. They should have a strong understanding of SEO, paid media, Google Business Profile (GBP), analytics, and tracking, enabling them to confidently communicate results, recommend strategic improvements, and coordinate cross-functional action plans.

Key Responsibilities :

1. Digital Strategy & Performance Optimization

• Develop a deep understanding of each client’s business goals.
• Guide data-driven digital strategies (SEO, Paid Search, Programmatic Display, Social Advertising) that align with client objectives.
• Monitor and analyze performance metrics, providing actionable insights to enhance results. Act as a trusted consultant and advisor, helping clients maximize their digital marketing ROI.

2. Performance Overviews & Continuous Improvement

• Conduct regular performance reviews to track and improve product effectiveness.
• Audit campaign performance, ensuring execution aligns with the overall strategy and industry best practices.
• Provide data-backed recommendations for optimization and growth opportunities.

3. Client Engagement, Retention & Growth

• Build and maintain trusted relationships with franchise clients.
• Ensure high product adoption and proactive engagement across accounts.
• Identify and execute expansion opportunities within the client portfolio.
• Proactively address churn risks through strategic retention efforts .

4. Internal Compliance & Process Adherence

• Ensure accurate and timely updates within internal systems.
• Follow established best practices and maintain internal process compliance .

5. Training & Education

• Provide engaging and interactive training to franchisee personnel on Enspire for Enterprise’s product suite.
• Present best practices and industry insights, helping clients stay ahead in the digital space.
• Offer refresher sessions and training on new features to ensure continued product success .

Qualifications & Skills :

• Bachelor’s degree in marketing, Business, Communications, or a related field (advanced degrees are a plus).
• 3+ years of experience in account management, client success, or performance consulting, with a focus on customer retention, client growth, and strategic recommendations.
• Experience advising clients on digital marketing performance across multiple channels, preferably in a franchise, multi-location environment.
• Strong working knowledge across SEO, Paid Search, Paid Social, Programmatic Display, local/GBP, analytics, and tracking, with deeper expertise in at least one digital marketing discipline.
• Proficiency in key digital marketing tools, including Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Data Studio, Google Search Console, Google Business Profile, Microsoft Excel, Microsoft Power BI, Moz, SEMrush, or similar SEO platforms
• Ability to analyze KPIs such as leads, conversion rates, website traffic, and engagement metrics, translating them into strategic recommendations.
• Exceptional communication, presentation, and stakeholder management skills.
• Highly organized, detail-oriented, and self-motivated.

The compensation for this role includes a base salary of $70,000–$85,000 USD + commission.