Digital Merchandiser

Digital Merchandiser The Digital Merchandiser supports the company’s portfolio of global e-commerce and marketplace properties, managing and optimizing the presentation and visibility of our products to drive sales, improve customer engagement and increase conversion rates. This individual will communicate with licensee partners to ensure best practices are met from a product and seasonality perspective, influencing immediate action, and will partner with merchandising and product leads to align and guide strategies, leveraging seller and related reports to gauge success. This position will report to the VP of Global Digital Strategy & E-Commerce and partner closely with the VP of Merchandising & Design. Responsibilities Planning & Execution: Compile territory reports to identify opportunities in online marketplaces and e-commerce websites, building relationships with licensing partners to guide best practices and recommendations. Support online merchandising calendar efforts based on product releases and team feedback to maximize online sales and brand presence. Partner with extended team to create landing pages on e-commerce websites and marketplaces that align with new releases, seasonal selling periods, and digital marketing campaigns. Ensure alignment between digital marketing channels and on-site content. Work with site onboarding team to ensure new e-commerce channels are well represented from a merchandising and product availability perspective. On‑Site Merchandising & Optimization: Guide content and create visually appealing product pages with enticing images, compelling descriptions, and relevant information to drive conversions that reflects on the brand’s global identity and strategy. Lead "searchandizing" efforts, working closely with internal colleagues and licensees, ensuring search functionality yields relevant product results. Verify the purchase journey is correctly maintained, ensuring banners and links direct customers to the correct product pages and categories. Work closely with inventory teams to ensure accurate stock availability and timely product launches. Leverage AI and digital toolkits in fulfilling product detail page tasks, such as product descriptions, cross‑selling coordination, and other related enhancements. Research & General Duties: Stay up to date with trends and competitive landscape to gain insights into best practices and emerging opportunities. Analyze customer behavior, shopping patterns, and performance metrics to identify trending products or categories, providing actionable insights that inform strategic merchandising decisions. Mimic the customer and proactively identify gaps in the conversion journey. Support additional ad hoc requests and other responsibilities as needed. Qualifications Experience & Education: 5+ years as a digital merchandiser or similar role; bachelor’s degree in marketing, merchandising, business, or a related field. Shopify or similar platform experience required; online marketplace experience preferred; licensing environment collaboration preferred. Core Skills & Competencies: Analytical and commercial mindset with the ability to interpret data from web analytics tools; fundamental technical proficiency with a thorough understanding of e‑commerce platforms, international marketplaces, and related tools; knowledge of digital principles that impact e‑commerce environments such as product lifecycle, consumer journey, and merchandising KPIs; creative and visually driven with a sharp eye for digital design and functionality that drives conversion through the purchase funnel. Other Attributes: Adaptability to work independently and as part of a cross‑functional team; collaborative mindset with strong communication and project management skills; proactive and detail‑oriented, consistently anticipating needs and optimizing digital merchandising strategies. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #J-18808-Ljbffr LRP Media Group