Copy Supervisor

Copy Supervisor

The Copy Supervisor (CS) works collaboratively with cross-functional brand team(s) as the hands-on manager of daily creative copy requirements for assigned client(s). The Copy Supervisor ensures all projects meet the highest standards of creative and quality excellence and are delivered on time. They support the generation of unique and innovative, on-brand materials for client(s), and develop text from draft stage through final copy. The Copy Supervisor is responsible for the supervision and career development of junior copy team members.

Essential Functions:

• Copywriting and Creative Execution: Responsible for all copy on projects across brand(s). The CS ensures the accuracy of all manuscripts, including referencing, annotating, and submissions to enable a smooth MLR process.
• Cross-Functional Collaboration: Collaborates and communicates with team members in a productive manner to ensure goals are met and attains/maintains creative vision outlined for the agency.
• Strategic Thinking: Demonstrates knowledge of marketing plans including objectives, strategies, and how success will be measured.
• Client Management: Presents creative work regularly to internal teams and clients. Takes part in discussions to help refine the work, based on intimate knowledge of the data, market, and brand strategy.
• Talent Management: The CS may supervise junior writers or freelancers, learning how to evaluate work, give constructive feedback, have a voice in meetings, and work more independently.
• Administration: Maintains timely, detail-oriented, and accurate approaches to administrative duties.

Job Duties/Responsibilities:

• Creates copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphics.
• Generates messaging, key concept language, data interpretations, and contributes to conceptual direction for assigned account(s).
• Prepares manuscripts for MLR, including referencing, annotating and whatever is needed for the brand's submission process.
• Performs research, analyzes, and interprets data from clinical studies, presentations, and published papers.
• Performs proofing/editing on all copy, paying strict attention to details of copy/art agreement.
• Understands and implements agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.
• Logically organizes material from a range of sources to create a compelling narrative/story flow.
• Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brands.
• Maintains positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
• Communicates with team members regarding deadlines, revisions, quality control, and new work.
• Works with Art Partners and teams to contribute and execute creative approaches, communicate brand personality, and messages for both the overall campaign and individual materials.
• Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.
• Understands the client's marketplace, competition, marketing objectives, and strategies.
• Contributes innovative ideas appropriate to the clients' marketing strategy and audience needs.
• Participates in strategic and tactical brainstorming meetings.
• Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.
• Develops solid client relationships and trust through clear and authoritative presentations, understanding of brand data, language nuance, and strategic direction.
• Communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
• Manages and mentors junior copy team, delegating incoming tasks and assignments.
• Begins to own and participate in hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
• Ensures accurate and timely reporting of timesheets for self and junior team.
• Begins to participate in resourcing and scoping conversations.

Education Degree/Diploma Area of Study Required/Preferred: Bachelor's degree Marketing, Advertising, Communications, or related field Preferred.

Licenses & Certifications: N/A

Experience Minimum Experience Area of Expertise Required/Preferred: 4+ years Marketing/Advertising Business Preferred 1+ years Exposure to Pharmaceutical advertising Preferred

Knowledge, Skills, & Abilities:

• Portfolio of work demonstrating strong and consistent writing ability required.
• Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent programs.
• Familiarity with Adobe Suite (Acrobat, Indesign).
• Proficient in social media and digital best practices.
• Knowledge of healthcare copywriting—AMA style, health literacy, referencing and fact-checking, prepping for medical/legal/regulatory submissions (preferred).
• Strong written and verbal communication.

Competencies:

• Communication: Expresses ideas accurately, clearly, and passionately.
• Organization: Manages time, creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
• Collaboration: Works effectively in a team environment to build and foster collaboration.
• Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
• Creativity: Demonstrates a creative mind.
• Engaged/Motivated: Is attentive and shows interest in the subject.
• Quality Orientation: Detail-oriented, monitors the quality of work and makes any necessary improvements.
• People Management: Coaches to develop capabilities beyond their job duties.
• Presentation: Clearly conveys expertise and passion for the work.
• Interpersonal Skills: Able to work effectively in a team environment and builds relationships with others.

Additional Information for Specialty Functions:

• Ability to understand primary channel(s) and stakeholder(s) critical to market access success for the brand.
• Full understanding of managed markets and healthcare ecosystem.
• Ability to play a role in market research (e.g. steering committees, advisory boards & other strategic workshops).
• Understands and applies the basics of storytelling and approach to leveraging appropriate clinical and economic data for specific managed markets audience.
• Work with clinical data and health economics data.
• Full understanding of healthcare copywriting—AMA style, health literacy, referencing and fact-checking, prepping for medical/legal/regulatory submissions.
• Copy Supervisor, Market Access Bench works collaboratively with the rest of the copy team across the IPGH Market Access agencies on assigned brands where business needs dictate.

Other Information Statement of Understanding:

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.