Brand Director, PATRÓN - North America

YOUR OPPORTUNITY As PATRÓN Brand Director you will be accountable for leading the development and execution of the performance and growth for PATRÓN’s Aged & Prestige portfolio, Sports & Multicultural programming and all new Innovations for the brand in NAM. You will translate brand strategy into a 360 commercial plan and execute three business priorities: Accelerate Reposado, Super‑Charge Cristalino, and El Alto. This will be achieved through commercial planning, partnership, in‑culture lead programs (e.g., Sports, Coachella, Grammys) and accelerating our multi‑cultural marketing programs. You will manage a team of three direct reports, including an SBM and two BMs, and provide senior stakeholder management in partnership with the Global Marketing Team, the Global SVP, and the North America Leadership Team. The role is based in Miami with occasional travel to key markets, customers, and agencies. ABOUT YOU You are a bold and strategic brand leader with a proven track record of building iconic, culturally relevant brands that consumers love and the trade champions. With deep experience in marketing, commercial strategy, and cross‑functional leadership, you combine creative flair with commercial rigor. You thrive in dynamic environments, lead high‑performing teams, inspire agencies, and collaborate across functions to deliver business impact. Passionate about consumer‑centric strategies, you stay ahead of trends and excel at brand storytelling, advocacy, trade marketing, and digital innovation. You bring energy, curiosity, and an unwavering commitment to excellence to every project. RESPONSIBILITIES Develop winning strategies that put the consumer at the heart of PATRÓN’s Aged Variants and Future Innovations. Align with the IAP process and ensure the consumer remains central to all initiatives. Drive consumer and customer programs, creating impactful assets and local activation initiatives with the global team. Lead a Senior Brand Manager and two Brand Managers, fostering a winning, inspired culture. Influence media and PR specialists as well as senior commercial leaders. Drive commercial excellence by collaborating cross‑functionally across Sales, Advocacy, Customer Marketing, and Global Brand teams. Own commercial, financial goals and brand integration into key market plans. Unlock digital and eCommerce potential, guiding agencies and internal teams. Guide creative work that keeps brands culturally relevant and beloved by consumers and the trade. SKILLS AND EXPERIENCE 10-15 years of experience in brand management roles, ideally within U.S. spirits, and preferably Director level experience. Proven ability to lead brand creative development and data‑driven analysis, including ROI evaluation. Curiosity and passion for the trade with hands‑on experience building brands across channels and life stages. Strong influencing and leadership skills, inspiring teams and shaping business decisions. Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred. LEADERSHIP AGILITY Belonging: create a culture where people feel appreciated for who they are. Self‑Awareness: reflective, understanding strengths and impacts on others. People Agility: understand and navigate complex situations to enhance collective performance. Results Agility: inspire teams, deliver results, build confidence. Mental Agility: think critically, connect ideas, and formulate fresh solutions. Change Agility: experiment, adapt to change, and maintain a growth mindset. DISCLAIMER Bacardi seeks talent from all backgrounds to bring diversity of thought, agility, and capability to our organization worldwide. We promote a work environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and other legally protected attributes. U.S. applicants have rights under Federal Employment Laws. PERKS OF WORKING FOR US Competitive Pay Package aligned with pay for performance. Competitive Holiday/Paid Time Off, with additional days such as volunteer day. Retirement/Pension Plan offering a solid future. Health & Wellbeing: Medical, Critical Illness, and Life Insurance. Employee Assistance Programs and best‑in‑class, family‑friendly leave policies. Incentive plans tied to individual and company performance. Additional benefits may vary by location and employment type, with some fully or partially subsidized. #J-18808-Ljbffr