Product Marketing Manager

Description

Location

Remote within the United States.

How You'll Contribute to Our Mission

At Frontline Education, our mission is to transform how schools work, so every educator and student succeeds. Our vision is every school thriving. Every community stronger. As Product Marketing Manager, you will be responsible for translating product strategy into clear, compelling narratives that drive customer understanding, adoption, and measurable business outcomes.

Working within Frontline’s empowered product model, you will serve as the source of the story for their product area. You’ll partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we position it, and how customers experience its value.

In this role, you will help shape how our products are understood in the market, contribute to our “Better Together” platform narrative, and ensure our messaging reflects real customer needs and outcomes.

How You'll Drive Success

Positioning, Messaging & Narrative Development

• Develop and maintain product positioning, messaging, and value propositions for your product area.
• Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
• Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
• Contribute to the broader “Better Together” narrative by connecting your product’s value to the larger platform story.
• Support development of pitch narratives, demo narratives, and product storytelling frameworks.

Go-To-Market Execution & Launch Support

• Partner with Product Management to support go-to-market planning for new features, products, and packaging changes.
• Contribute to launch messaging, positioning, and internal alignment across Product, Marketing, Sales, and Customer Success.
• Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
• Support readiness by aligning messaging across documentation, sales materials, and customer communications.

Customer, Market & Competitive Insight

• Conduct and synthesize customer, market, and competitive research to inform positioning and messaging.
• Develop a deep understanding of target personas, buying behavior, and decision drivers.
• Maintain competitive intelligence and help translate insights into clear messaging updates.
• Partner with Product and Design to ensure discovery insights are reflected in how we communicate value.

Cross-Functional Collaboration

• Partner closely with Product Managers to ensure messaging aligns with product strategy and roadmap priorities.
• Collaborate with Design and Engineering teams to understand product capabilities and customer workflows.
• Work with Marketing to ensure messaging is effectively translated into campaigns and demand generation efforts.
• Partner with Sales and Customer Success to gather feedback and improve how value is communicated in real customer conversations.

Enablement & Value Communication

• Develop and support creation of sales enablement materials, including pitch decks, messaging guides, and product overviews.
• Help ensure Sales and Customer Success teams can confidently communicate product value and differentiation.
• Support strategic deals and customer conversations by reinforcing positioning and value articulation.
• Ensure messaging remains consistent across the customer lifecycle.

Measurement & Continuous Improvement

• Track and analyze performance of messaging and go-to-market efforts using metrics such as adoption, engagement, and conversion.
• Use feedback from Sales, Customer Success, and customers to refine positioning and messaging.
• Support experimentation and iteration of messaging based on data and market response.
• Contribute to maintaining a closed feedback loop between Product, PMM, and Go-To-Market teams.

What Success Looks Like

• Customers clearly understand the value of your product and how it solves their problems.
• Messaging is consistent, differentiated, and grounded in real customer insight.
• Product launches are well-aligned and contribute to adoption and engagement.
• Sales and Customer Success teams are confident in communicating product value.
• Feedback from the field is continuously incorporated into messaging and positioning.
• Your product’s role in the “Better Together” platform story is clear and compelling.

What You Bring to Help Us Grow

• 7+ years of experience in Product Marketing, Product Management, or related roles within SaaS / enterprise software.
• Strong ability to translate complex product capabilities into clear, compelling messaging.
• Experience supporting product launches and go-to-market initiatives.
• Ability to collaborate effectively across Product, Marketing, Sales, and Customer Success teams.
• Familiarity with modern product practices, including empowered teams and continuous discovery.

What You'll Need to Thrive

• AI experience is a plus; AI curiosity is a must, including interest in how AI can support messaging, research, and go-to-market effectiveness.
• Strong written and verbal communication skills, with attention to clarity and exceptionally compelling storytelling.
• Analytical mindset with ability to use data and feedback to inform decisions.
• Strong customer empathy and curiosity about how users evaluate and adopt solutions.

Our Mission, Our People, Our Purpose

At Frontline Education, we’re reimagining what’s possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we’re creating tools that help educators save time, gain insights, and focus more on what matters most — their students.

As part of our team, you’ll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.

How We Support Growth, Balance, and Well-Being

• Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.

Continuous Learning and Growth

• World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.

Health, Happiness, and Purpose

• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.

Compensation & Benefits

The full base compensation range for this position is $120,000 - 140,000. Actual compensation will be determined according to the approved range for the position and may consider relevant experience, skills, geographic location, internal equity, and other applicable factors.

Eligible employees may have access to:

• A performance-based sales incentive plan.
• A 401(k) plan with company match.
• Employee stock purchase opportunities.
• Comprehensive health and financial benefits.
• Personalized paid time off and dedicated sick leave.
• Paid volunteer time.
• Tuition reimbursement and professional-development resources.
• Wellness initiatives and confidential employee‑assistance support.

Inclusion, Belonging & Equal Opportunity

Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.

Interview Process & Data Privacy

As part of our interview process, Frontline uses video conferencing tools that may include photo capture and automated transcription features. A screenshot or photo may be taken at the start of the interview for internal identification and record‑keeping purposes only. Transcription tools may be used to support consistent note‑taking and evaluation.

These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside of the hiring process. Candidates may opt out of transcription by notifying our recruiter in advance. Frontline processes candidate information in accordance with applicable data privacy laws and only for legitimate recruitment purposes.

Our Privacy Policy: Your privacy is important to us. Click here to read our general Privacy Statement, and click here to read our Applicant Privacy Statement.

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