Performance Email Marketing Manager & Social Media

Job Description

Job Description

Position: Performance Email Marketing Manager & Social Media
Focus: Email Revenue, ROAS, Klaviyo, SendGrid & Social Media
Experience Level: Experienced / Senior

About Blades Direct

Blades Direct is a growing eCommerce company serving the construction, concrete, hardscaping, landscaping, and professional contractor markets. We sell diamond blades, concrete saws, floor grinders, compactors, trenchers, construction equipment, tools, accessories, and other professional-grade products nationwide.

We are looking for an experienced Performance Email Marketing Manager who understands that email marketing is ultimately about one thing: profitable revenue growth.

This is not simply a newsletter or graphic-design position.

We want someone with a proven track record of generating strong revenue and ROAS through email marketing, particularly using Klaviyo and SendGrid .

The ideal candidate is highly analytical, creative, organized, and comfortable taking ownership of the entire email marketing program—from strategy and segmentation to copywriting, automation, testing, deliverability, reporting, and revenue optimization.

When email responsibilities are handled, this person should also be versatile enough to assist with social media management, content, promotions, and other digital marketing initiatives.

What You Will Be Responsible For

You will take an active role in growing revenue from our email and customer database.

Your responsibilities will include:

• Build, manage, optimize, and scale email campaigns in Klaviyo and SendGrid
• Develop email strategies focused on increasing revenue, conversions, repeat purchases, and customer lifetime value
• Create and optimize automated email flows
• Build highly targeted customer segments based on purchasing behavior, product interest, engagement, browsing activity, and other customer data
• Develop promotional email campaigns around products, brands, special offers, new products, and seasonal opportunities
• Write compelling subject lines, preheaders, email copy, calls to action, and promotional messaging
• Coordinate or create effective email layouts and creative
• Continuously A/B test subject lines, offers, messaging, creative, timing, segmentation, and calls to action
• Analyze revenue, conversion rate, click rate, open rate, unsubscribe rate, deliverability, and other performance metrics
• Track email-attributed revenue and profitability
• Identify underperforming campaigns and flows and develop strategies to improve them
• Improve customer retention and repeat-purchase rates
• Maintain strong email deliverability and list health
• Monitor suppression lists, engagement, spam complaints, bounces, and sender reputation
• Develop strategies for re-engaging inactive customers
• Identify opportunities within our existing customer database that are not currently being monetized effectively

Klaviyo Flow & Automation Experience

We are looking for someone who understands how to build and optimize sophisticated lifecycle marketing programs.

Experience should include flows such as:

• Welcome Series
• Abandoned Cart
• Abandoned Checkout
• Browse Abandonment
• Post-Purchase
• Cross-Sell and Upsell
• Customer Win-Back
• Replenishment
• Product-Specific Follow-Up
• VIP / High-Value Customer
• Repeat Purchase
• Customer Reactivation
• Back-in-Stock
• Price Drop
• Product Education
• Review / Customer Feedback
• Customer Segmentation
• Lead Nurturing

You should understand that simply having these automations active is not enough. We expect you to continually analyze and improve their performance.

We Are Looking for a Performance Marketer

We want someone who can look at an email marketing account and immediately begin identifying opportunities.

You should be able to answer questions such as:

Where is the revenue coming from?

Which customer segments are most profitable?

Which automations are underperforming?

Which customers should receive this promotion?

Which customers should NOT receive it?

How can we increase repeat purchases?

How can we increase revenue per recipient?

How can we improve conversion rates without damaging deliverability?

What should we test next?

You should be comfortable making decisions based on actual performance data rather than assumptions.

Required Experience

Candidates should have strong professional experience with:

• Klaviyo
• SendGrid
• eCommerce email marketing
• Email automation
• Customer segmentation
• Lifecycle marketing
• Retention marketing
• Promotional campaigns
• A/B testing
• Email deliverability
• Conversion optimization
• Copywriting
• Campaign reporting
• Revenue attribution
• Customer retention
• eCommerce analytics

Experience working with Shopify stores is strongly preferred.

Proven Results Are Important

We are specifically looking for candidates who have previously managed email marketing programs that generated meaningful eCommerce revenue.

During the interview process, candidates should be prepared to discuss previous results, including examples such as:

• Email-attributed revenue
• Revenue generated from campaigns
• Revenue generated from automated flows
• ROAS or ROI
• Revenue per recipient
• Conversion-rate improvements
• Customer retention improvements
• List growth
• Deliverability improvements
• Successful segmentation strategies
• Successful A/B tests
• Revenue growth achieved after taking over an account

Screenshots, dashboards, case studies, or other examples of previous performance are strongly encouraged where confidentiality agreements allow.

If your experience is primarily creating newsletters without responsibility for revenue or performance, this position will probably not be the right fit.

Social Media & Additional Marketing Responsibilities

We are looking for someone versatile.

When email marketing priorities are completed, you may also assist with:

• Facebook content
• Instagram content
• Social media scheduling
• Promotional posts
• Product launches
• Sale announcements
• Content planning
• Basic social media community management
• Marketing creative coordination
• Product marketing
• Promotional strategy
• Other eCommerce marketing projects

Experience with Meta/Facebook/Instagram marketing is a major plus.

The Ideal Candidate

You may be a great fit if you are:

• Extremely results-driven
• Revenue-focused
• Analytical
• Creative
• Highly organized
• Self-motivated
• Comfortable working independently
• Able to manage multiple campaigns simultaneously
• Strong at identifying opportunities without being micromanaged
• Comfortable testing new strategies
• Experienced with eCommerce
• Strong with marketing copy
• Detail-oriented
• Comfortable analyzing data
• Able to move quickly in a fast-paced eCommerce environment

Most importantly, we want someone who takes ownership of performance.

We don't want someone who simply sends campaigns because they are on the marketing calendar.

We want someone who asks:

"How do we make this campaign generate more profitable revenue?"

Preferred Qualifications

Additional experience with any of the following is a plus:

• Shopify
• Meta / Facebook / Instagram
• Google Analytics
• Google Ads
• Customer segmentation
• SMS marketing
• Retention marketing
• eCommerce merchandising
• Graphic design
• Canva
• HTML email
• Product feeds
• CRM systems
• Reporting dashboards
• Attribution
• B2B eCommerce
• Construction or industrial products

You do not need to be an expert in every area, but versatility is highly valued.

What Success Looks Like

Success in this position means:

Increasing email-attributed revenue.

Increasing revenue generated from automated flows.

Improving campaign profitability.

Increasing repeat purchases.

Increasing customer lifetime value.

Finding additional revenue opportunities within our customer database.

Maintaining healthy email deliverability.

Continuously testing and improving performance.

Building a stronger lifecycle marketing program rather than simply sending more emails.

How to Apply

Please submit your resume along with a short explanation of your experience with Klaviyo, SendGrid, and eCommerce email marketing.

We would also like you to answer the following:

1. How many years have you worked professionally with Klaviyo?
2. How many years have you worked with SendGrid?
3. What is the largest eCommerce email program or customer database you have managed?
4. What percentage of total company revenue was email responsible for?
5. What are the strongest ROAS/ROI or revenue results you have achieved through email marketing?
6. What Klaviyo flows have you personally built and optimized?
7. What is an example of an email campaign or automation you significantly improved?
8. How do you measure the success of an email marketing program?
9. What steps do you take when email revenue begins declining?
10. What experience do you have with Shopify?
11. What experience do you have managing Facebook, Instagram, or other social media channels?

Please include actual performance numbers whenever possible.

We are looking for someone who can demonstrate that they have successfully turned email marketing into a significant and profitable revenue channel for previous eCommerce businesses.

Blades Direct is one of the fastest-growing distributors in the construction equipment and diamond tool industry, offering the stability of an established company with the energy and opportunity of a high-growth organization. We have one of the largest presences on Social Media for our industry. Our sales team operates in a performance-driven environment with uncapped earning potential, strong leadership support, and clear paths for career advancement. If you are competitive, motivated, and want to build a long-term, high-income sales career, this is a place where your results truly drive your success.

Company Description

Blades Direct is one of the fastest-growing distributors in the construction equipment and diamond tool industry, offering the stability of an established company with the energy and opportunity of a high-growth organization. We have one of the largest presences on Social Media for our industry. Our sales team operates in a performance-driven environment with uncapped earning potential, strong leadership support, and clear paths for career advancement. If you are competitive, motivated, and want to build a long-term, high-income sales career, this is a place where your results truly drive your success.