Manager, Social Media

Job Description

Job Description

MDG is hiring! We are seeking an experienced Manager, Social Media to join the team.

Currently, we follow a hybrid schedule with remote work on Mondays and Fridays, and in-office work Tuesday through Thursday at our Boca Raton, Florida location. Our scheduled working hours are 9am-6pm on all work days.

We are looking for a Social Media Manager with 1-3 years of experience to lead the day-to-day organic social media presence for multiple MDG clients, execute platform-native strategies that ladder up to broader brand and business goals, and deliver measurable growth in engagement, community, and ROI.

This role requires a blend of creative execution and analytical discipline across a wide range of platforms, including Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, and Snapchat. The candidate must be skilled in content curation, conversion-focused and social SEO copywriting, community building and moderation, and performance reporting. They will know how to build engaged communities by fostering conversation, responding with diplomacy, and managing issues or crises with sound judgment, including during off-hours when needed. The Social Media Manager will leverage AI tools and social media management platforms to streamline ideation, copywriting, and reporting, while tracking KPIs, surfacing insights, and making data-driven recommendations that help clients grow their social investment over time.

Applicants must be authorized to work for any employer in the U.S.

DUTIES AND RESPONSIBILITIES:

• Execute organic social marketing strategies for clients that layer into a larger business / brand marketing strategy.
  
• Curate various forms of content to leverage in the social strategy, including relevant articles, images, videos, infographics and other highly compelling items.
  
• Copywriting, including creation of conversion-optimized content and ad copy, along with social SEO copy.
  
• Leverage AI-driven tools to streamline content ideation, copywriting, reporting, and community management, while ensuring all output is on-brand, accurate, and client-approved.
  
• Regularly provide reporting and insights on organic social media metrics. Track projects, report, and monitor KPIs and social media ROI.
  
• Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Instagram, Twitter / X, Snapchat, Pinterest, LinkedIn and TikTok.
  
• Community-building around various topics, industries, products, and brands for our clients. Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation, daily
  
• Community moderation, including answering comments and questions, prompting further engagement, escalating issues to clients, following up on issues, and maintaining community standards.
  
• Conflict management and crisis management when necessary. Given our business and the nature of social media, some weekend, holiday, and off- hours work will be required.
  
• Utilize platform-specific and third-party social media tracking and analytics tools.
  
• Provide recommendation and optimization for increasing social media budgets through business metrics and testing across brands.
  
• Stay up-to-date on current news and events in the world of social media and provide appropriate recommendations.
  
• Respond to client reviews on channels such as Google, Yelp and Facebook.
  

Requirements

• Bachelor's Degree from a four-year college or university, or three to five years of related experience and/or training, or equivalent combination of education and experience.
  
• Minimum 1-3 years of experience with demonstrated success in social media community management, community building, and social media strategies.
  
• Excellent organizational skills.
  
• Excellent copywriting skills.
  
• Excellent communication skills, both written and verbal. Must be able to write with a given audience in mind, keeping communication clear and concise.
  
• Diplomacy in internal/external communications.
  
• Outstanding commitment to customer service.
  
• Social media platforms experience including but not limited to, Facebook, Instagram, Pinterest, TikTok, Twitter, LinkedIn, and Snapchat.
  
• Hands-on knowledge of SMMS tools preferred. E.g. Hootsuite, Sprinklr, Falcon.io, Sprout Social, etc
  

COMPETENCIES:

• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  
• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
  
• Client Service - Manages difficult or emotional client situations; Responds promptly to client needs; Solicits client feedback to improve service; Responds to requests for service and assistance; Meets commitments.
  
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
  
• Influencer Marketing - Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers.
  
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  
• Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
  
• Productivity- Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
  
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
  
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
  

BenefitsWe offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.