Digital Strategy Director

About the Role FTI Consulting is seeking a data‑driven, insights‑focused, audience‑centric digital communications professional to join the Corporate Positioning & Insights practice of its Strategic Communications segment as a Director. The successful candidate will turn data into actionable insights and strategic counsel, leading the development and execution of digital intelligence programs across media and social media analysis, AEO/GEO, stakeholder mapping, influencer identification, ad tracking and analytics, and measurement. This client‑facing role involves serving as a trusted advisor. What You’ll Do Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies. Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends and factors that drive successful communication programs. Identify new opportunities to grow the digital and insights business internally within Strategic Communications and across other FTI segments, and externally. Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result. Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues and competitive positioning. Monitor and report on organic search performance using platforms such as Google Search Console and SEMrush, translating findings into actionable strategy. Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content and other factors through the interpretation of data and analytics. Evaluate audience engagement with client communications using new tools, AI and product. Manage Corporate Positioning & Insights team members on projects. Mentor and coach early‑career professionals. How You’ll Grow FTI Consulting invests in your professional development through a range of leadership, growth and development programs. You’ll receive on‑the‑job learning, comprehensive ongoing training, self‑guided courses and certifications, and a dedicated coach to mentor and advocate for your growth. Basic Requirements 5+ years of experience in strategic communications with a focus on digital intelligence, digital strategy, and paid media, or a related field. Track record in AEO/AIO and search strategy, including emerging AI‑related platforms. Proven knowledge of and experience with social listening platforms such as Brandwatch and Meltwater. Ability to convert insights into recommendations and imperatives for multichannel paid media plans across social media, search, programmatic, direct‑to‑publisher and other channels. Experience with web analytics, search performance tools and media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Nielsen, Pathmatics). Applicants must be currently authorized to work in the United States on a full‑time basis; the employer will not sponsor work visas. Ability to travel to clients and FTI office(s) as needed. Preferred Qualifications Consulting experience and digital advocacy experience is a plus. Strong communication skills, including ability to contribute to a fast‑paced team environment and respond to ever‑changing sector and client needs. Demonstrated experience developing and executing search strategies that drive measurable results, including technical SEO, on‑page optimization and content strategy. Experience managing and executing multichannel organic and paid media plans across search (SEM/PPC), social, programmatic and other digital channels. Familiarity with CRM and marketing cloud platforms (e.g., Salesforce, HubSpot, Adobe Experience Cloud) is a plus. Demonstrated ability to advise on campaigns based on data and insights and convert campaign performance reporting into actionable recommendations. Experience managing client‑facing teams; direct experience mentoring and training entry‑level employees. Compensation Minimum Pay: $99,000 — Maximum Pay: $172,500. The compensation range reflects potential base salary for the role. Actual compensation is determined based on market considerations, business needs, location, skills, level of experience and qualifications. Equal Opportunity Employer FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation. #J-18808-Ljbffr