Growth Media Creative Specialist

Job Title

Creative Strategist

Job Description

Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations. Consistently communicate with clients to determine creative needs based on overall business objectives. Produce key strategy deliverables such as creative testing plans and asset recommendations. Be an extension of the client's marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness. Lead day to day correspondence with client for all things related to creative initiatives. Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align. Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines. Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team. Manage designs and copy to ensure clients' brand guidelines / voice and tone are being upheld and elevated. Write ad copy and proofread/QA mock-ups to ensure flawless final delivery. Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed. Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly. Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld. Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC's and teams in strategy moving forward. Proactively assist larger teams to provide creative POV to clients on industry trends. Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts. Scope management to ensure the client is being flagged of overages or rush fees.

Requirements

• Minimum of 2-3 years of digital marketing & creative experience (agency experience a plus!)
• Understanding of ad formats across digital channels Google, Meta, TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn. Media buying experience is a plus.
• Strong business acumen in written and oral communications, with strong presentation skills communicating to different levels of stakeholders, include C-suite personnel.
• The ability to research, find and deliver concrete creative insights
• Experience writing creative briefs and managing the creative process with design teams
• Ability to quickly learn and understand brand guidelines
• Experience delegating creative briefing process with graphic designers, including QA/feedback to final delivery to ensure brand guidelines are met
• Graphic design experience is a plus.
• Experience working via project management platforms like Wrike, Monday.com, Trello, Asana, etc.
• Experience with reporting interfaces like Supermetrics, Motion App, Looker Studio, Tableau, etc.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.