Growth Marketing Strategist

Job Description

Job Description

Printfresh is searching for a hungry, creative, and analytically-minded Growth Marketing Strategist to help us build and evolve our paid marketing during an exciting period of growth. This is a role for someone who wants to stretch themselves - someone equally energized by digging into creative performance data and dreaming up the next great ad concept.

You'll be focused on creative strategy and managing emerging paid channels, using data to fuel better storytelling. If you're someone who is always online, always curious, and gets excited when a creative test actually moves the needle, this might be your kind of role.

This is a full-time position with a hybrid schedule- you must be able to work in our Philadelphia office on Tues/Wed/Thurs.

Responsibilities

What You'll Own

Creative Strategy

• Lead creative strategy for paid social- developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
• Translate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partners
• Analyze creative performance to identify what's working, what isn't, and why - then turn those insights into iteration plans
• Stay ahead of platform trends and bring fresh, on-brand concepts to the table consistently
• Partner closely with our creative team to brief, review, and refine concepts across static, video, and UGC formats
• Map and communicate creative frameworks, testing plans, and campaign structures

Paid Media Execution

• Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTok
• Monitor campaign performance daily and make tactical adjustments to improve efficiency
• Use attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisions
• Partner with the broader growth and ecommerce teams to align paid efforts with site experience and conversion goals

Reporting & Learning

• Execute weekly creative reporting— synthesizing data into clear insights and recommendations, not just numbers on a page
• Build and maintain dashboards that make performance easy to understand and act on
• Drive broader analyses that go beyond weekly results to uncover larger audience and messaging opportunities
• Bring a test-and-learn mindset to everything - you're always asking what we should try next and why

Requirements

What We're Looking For

• 2–4 years of experience in growth marketing, paid social, or performance creative strategy - ideally at a DTC brand or performance-focused agency
• Hands-on experience with Meta ads; TikTok / broader Paid Social experience a strong plus
• Strong creative instincts - you can turn a data insight into a compelling concept and communicate it clearly to a creative team
• Comfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisions
• Experience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plus
• Highly organized and detail-oriented — sloppy briefs, missed deadlines, and incorrectly named ads wouldn't make it past you
• Genuinely curious and eager to grow - this is a role with real runway, and we want someone who wants to build with us
• Comfortable using AI tools to move faster and think bigger — whether that's iterating on creative mockups, drafting briefs, or exploring what's possible; you see AI as a creative collaborator
• Excited to be part of a brand that's growing fast and still writing the playbook — you bring energy to the work and help set the pace, not just keep up with it
• Prior experience with a high-growth brand in the $30M–$150M range is a strong plus

Benefits

What We Offer

• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented

Why Join Printfresh?

• Join a fast-growing, creative team dedicated to pushing the boundaries of fashion and design.
• Work in an environment that encourages innovation, collaboration, and professional growth.