Director, Brand & Consumer Insights
Farmers Insurance
Job Summary
This position leads the research strategy and insights agenda for Brand (creative testing, brand tracking, and brand lift) and Consumer Insight (audience segmentation, online communities, consumer behavior, experience research, etc.), ensuring all work is directly tied to measurable business outcomes. The role oversees end-to-end research execution, including always-on measurement and ad hoc studies, and translates findings into actionable recommendations. The position manages and develops a team and serves as a senior partner to leadership to improve decision-making and drive measurable impact, while advancing methodologies and internal capabilities to scale the function’s impact.
Essential Job Functions
- Leads complex and high-impact research initiatives and oversees execution across the full lifecycle, including problem definition, methodology selection, data collection, applications of advanced research methodologies (
Vacancy posted 9 hours ago
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