CRM Tech/Operations Manager

Overview Our client is a digital services provider operating within the iGaming field. We are looking for a sharp, tech-savvy CRM Operations Manager who thrives at the intersection of data, automation, and customer experience. If you love the idea of running high-impact campaigns, diving into platforms, and optimizing every step of the customer journey, this is your stage. In this role, you won't just keep the machine running—you'll help build a smarter, faster, more personalized CRM engine for global B2B and B2C brands. You'll be a go-to player across cross-functional teams, powering segmented campaigns, fine-tuning bonus logic, and ensuring no customer touchpoint is left behind. Responsibilities Execute and optimize lifecycle journeys, automated flows, and one-off campaigns across email, SMS, and push Monitor Kafka event data using Coralogix to identify and resolve data flow issues before they impact campaigns Build, refine, and maintain dynamic customer segments to supercharge personalization Collaborate with CRM, Product, and Data teams to ensure a seamless and scalable CRM infrastructure Own QA, platform testing, and campaign error monitoring to ensure flawless execution Support promotions and bonus setups, applying pre-defined rules (e.g., deposit value, expiry windows, wagering criteria) Perform regular campaign audits to ensure high deliverability, relevance, and performance Organize and maintain snippet/template libraries to enable quick scaling Troubleshoot journey hiccups or promo errors with support from senior team members Contribute to performance reporting, engagement insights, and testing results that guide strategy Qualifications 3+ years of experience in CRM, marketing operations, or retention—bonus points for iGaming, eCommerce, or B2B backgrounds Familiarity with CRM platforms like Symplify, Optimove, Customer.io, or similar tools A foundational grasp of lifecycle marketing, customer segmentation, and personalization tactics Comfortable working with data tools and platforms—bonus if you've dabbled in Power BI, Postman, or Coralogix Eagle-eyed attention to detail and a structured, methodical approach to execution A proactive mindset—curious, eager to learn, and not afraid of complex systems Excellent communication and time management skills—you know how to keep things moving without dropping the ball #J-18808-Ljbffr Alpha Talent Solutions