Senior Operations Marketing Specialist

A day in the life of our Senior Marketing Operations Specialist Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations. Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and help to troubleshoot any problems that arise. Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what’s working and what’s not, and make recommendations for improvement. Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective. Who We’re Looking For: 3+ years of Marketo experience Salesforce experience Time management & organizational skills Program Management tools (JIRA) Proficiency with Microsoft Office & GSuite The salary range for this role is $91,000 - $100,000. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location. Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement. Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas. We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning. #J-18808-Ljbffr