Timberland: Coordinator, eCommerce Go-To-Market

Coordinator, eCommerce Go-To-Market (Timberland Americas)

We are seeking a detail-oriented and proactive eCommerce Go-to-Market (GTM) Coordinator to support our eCommerce team in launching products and promotions across digital channels. In this role, you will coordinate GTM activities, ensuring seamless execution and timely delivery of campaigns and product launches. You will work closely with cross-functional teams, including marketing, merchandising, and digital operations, to align efforts and drive impactful online launches. The ideal candidate has experience in eCommerce, is highly organized, and has a passion for optimizing the digital customer journey.

What will you do?

1. GTM Launch Coordination: Support execution of GTM plans for eCommerce product launches, promotions, and digital campaigns. Manage timelines, ensuring key milestones and deliverables are met. Own ticketing process in JIRA.
2. Campaign Management: Coordinate and implement digital campaigns from merchandising to creative for launch on eCommerce platforms.
3. Data & Performance Reporting: Track and report on key performance metrics (KPIs) providing insights, suggest adjustments to optimize results and recommendations for improvement in future launches.
4. Customer Experience: Work with UX/UI teams to ensure the customer journey on digital platforms is optimized for engagement and conversion, taking feedback and data into account for enhancements.
5. Cross-Functional Collaboration: Serve as a key contact for digital GTM activities, working closely with merchandising, digital operations, and marketing to align objectives and maintain clear communication.
6. Competitive Analysis: Conduct research on competitor product launches and eCommerce trends, providing insights to inform GTM strategies.
7. Process Improvement: Identify and implement opportunities to improve efficiency in the GTM process, streamlining workflows and ensuring consistency across channels.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you'll need to succeed and excel. Additionally, while formal education such as a bachelor's degree in marketing, Business, eCommerce, or a related field is great to have, we are most interested in your 1-2+ years of experience in eCommerce, digital marketing, or a related role with a focus on product launches and GTM coordination.

The foundational skills you will need in this position are:

• 1-2+ years of experience in eCommerce, digital marketing, or a related role with a focus on product launches and GTM coordination.
• Strong Project Management Skills: the ability to manage multiple projects simultaneously with excellent organizational skills and attention to detail.
• Understanding of eCommerce Platforms and knowledge of eCommerce best practices.
• Analytical Abilities: proficiency in data analysis to assess performance and make data-driven decisions.
• Communication Skills: excellent written and verbal communication skills, with the ability to work cross-functionally and communicate effectively with stakeholders.
• Adaptable and Proactive: comfortable working in a fast-paced environment with shifting priorities; takes initiative in solving problems and optimizing processes.
• Customer-Centric Mindset: ability to think from the customer's perspective and enhance the digital shopping experience.

Preferred Qualifications:

• Experience with project management tools (e.g., Jira, Smartsheet, etc.)
• Knowledge of SEO, SEM, and digital marketing tactics.
• Familiarity with A/B testing and UX/UI best practices in eCommerce.

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU. Are you in? Hiring Range: $52,000.00 USD - $65,000.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at View email address on click.appcast.io. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.