Partner Marketing Manager

Partner Marketing Manager

The Partner Marketing Manager will facilitate and scale the affiliate marketing program by driving partner strategy, performance optimization, and operational excellence. This individual will also play a pivotal role in standing up key influencer and referral programs to further expand Renuity's quality lead generation. Success in this role is defined by positive impacts around partner onboarding and relationship management, cross-functional collaboration to accelerate launches, and accurate tracking, reporting, and payouts. This individual will support these functions using a data driven approach, providing actionable insights to support affiliate marketing and overall business growth.

What You'll Do:

• Own a portion of the affiliate portfolio, including email communications, regular partner touchpoints, performance analysis, and ongoing account optimization
• Manage and grow relationships with affiliate partners, agencies, and networks to drive scalable lead generation and revenue growth
• Lead contract negotiations with affiliate partners and agencies, including commission structures, terms, and performance expectations
• Analyze campaign and partner performance, identifying opportunities to improve ROI, efficiency, and overall program effectiveness
• Oversee day-to-day operations of the affiliate program, including tracking, link management, CRM coordination, payout accuracy, and compliance
• Build and maintain performance dashboards, providing clear visibility into channel performance and key KPIs
• Deliver structured insights and recommendations to inform strategy, optimization, and future growth initiatives within the affiliate channel

What You'll Bring:

• 4+ years of experience in affiliate marketing, partner marketing, or performance marketing
• Proven experience in lead generation/lead acquisition in a managerial or leadership role
• In-depth knowledge of affiliate marketing principles, strategies, and best practices
• Strong analytical skills with proficiency in interpreting data for actionable insights
• Excellent communication and interpersonal abilities to build and maintain strong partnerships
• Proficient in using analytics and reporting tools like Microsoft Office 365 Suite, particularly Excel, to measure campaign performance
• Preferred familiarity with influencer platforms or creator marketplaces
• Knowledge of the home services industry is preferred, with an understanding of lead dynamics and the purchase journey

About Renuity

Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.

To learn more, visit Renuity's About Us page.