Sales Development Representative

Job Description

Job Description

Description:

This role is responsible for driving top-of-funnel performance by generating and scheduling high-quality, qualified appointments with specialty healthcare practices.As a Strategic Business Representative (SBR), you are not just setting meetings—you are the first impression of our firm and the trigger for meaningful business conversations .You will engage physician-owned practices and administrators through outbound and inbound efforts, identify potential gaps or risks in their current IT environment, and position our team for a strategic consultation.Success in this role is measured not only by appointment volume , but by appointment quality, sit rates, and pipeline contribution —ensuring meetings convert into real revenue opportunities. What Makes This Role Different This is not a traditional appointment-setting role.You will:

• Engage healthcare decision-makers with business-focused conversations—not scripts alone
• Create curiosity and urgency around risk, inefficiency, and operational impact
• Represent a highly differentiated MSP model (no hidden fees, no labor charges, true partnership approach)
• Play a direct role in improving conversion rates across the sales funnel

Core Responsibilities Appointment Generation & Qualification

• Book a minimum of 10–20 qualified appointments per month with healthcare decision-makers
• Maintain a 65%+ appointment sit rate through proper qualification and confirmation
• Ensure all meetings meet defined Ideal Customer Profile (ICP) criteria

Outbound Prospecting Execution

• Complete daily outbound activity (targeting approximately 100 calls per day )
• Execute multi-touch campaigns (calls, email, LinkedIn) aligned to company cadence
• Utilize messaging that creates curiosity, urgency, and relevance

Inbound Lead Management

• Respond promptly to inbound inquiries
• Qualify prospects based on size, structure, and fit
• Schedule discovery meetings with appropriate sales representatives

Appointment Coordination & Follow-Through

• Confirm, prepare, and coordinate all scheduled appointments
• Send pre-meeting materials and set expectations with prospects
• Follow up on no-shows and cancellations to reschedule promptly

CRM & Activity Management

• Maintain detailed, accurate notes and activity tracking in CRM
• Complete all assigned tasks and workflows on time
• Ensure data integrity across all prospect and account records

Continuous Improvement & Training

• Participate in regular huddles, weekly meetings, and coaching sessions
• Stay current on campaigns, messaging, and healthcare market trends
• Continuously refine call approach, objection handling, and engagement tactics

Event & Data Support

• Assist with trade shows, events, and booth staffing as needed
• Support list building, data validation, and CRM cleanup efforts

Success Metrics You will be evaluated on:

• Qualified Appointments Booked (10–20/month target)
• Appointment Sit Rate (65%+ target)
• Conversion to Sales Pipeline
• Activity Levels (calls, touches, follow-ups)
• CRM Accuracy & Compliance
• Contribution to Overall Funnel Performance

Why Join Us

• Work with a highly differentiated, nationally recognized MSP
• Be part of a collaborative, team-first sales culture
• Gain exposure to healthcare business leaders across the country
• Clear path for growth into Sales Representative or Account Manager roles

Requirements:

  Ideal Candidate ProfileExperience

• 1–3 years in sales development, appointment setting, or outbound prospecting
• Experience in B2B, healthcare, or IT services preferred

Skills & Attributes

• Strong communication and conversational intelligence
• Ability to engage decision-makers and navigate gatekeepers
• High activity discipline with strong organization skills
• Coachable with a desire to continuously improve
• Comfortable working in a structured, process-driven environment

  Mindset

• You are proactive, not reactive
• You focus on quality conversations, not just activity volume
• You take ownership of results and follow-through