Digital Marketing Coordinator

Digital Marketing CoordinatorFogelman is a nationally recognized, fully integrated multifamily real estate company that invests in and manages apartment communities, backed by six decades of experience, dynamic associates, and expert leadership. Our collaborative culture has earned us recognition as the #2 ranked Best Places to Work in Multifamily for 2026. With teamwork, experience, and expertise at the core of who we are, we create welcoming communities for thousands of residents while building trusted relationships and durable value for our partners, investors, and associates.The Digital Marketing Coordinator plays a key role in supporting the execution of digital marketing initiatives across our portfolio of multifamily communities. This role assists with search marketing coordination, website optimization, reporting, digital campaign execution, and marketing technology initiatives.Working closely with the Digital Marketing & CX Manager, this position helps ensure 120+ property websites, marketing campaigns, and digital platforms operate effectively and efficiently.The ideal candidate is organized, analytical, tech-savvy, and eager to learn in the rapidly evolving digital marketing landscape. This role requires cross-functional team collaboration with IT, Systems, and our external agency. Success in this position requires strong project management skills, clear communication, effective time management, and the ability to prioritize tasks while meeting deadlines in a fast-paced environment.Key ResponsibilitiesWebsite & UX ManagementAssist in maintaining and updating 120+ property websitesMonitor heat mapping, user behavior analytics, and site performanceCoordinate SEO initiatives with properties and agencyAssist in PPC campaign executionCustomer Experience & Sentiment MonitoringWork closely with the Brand and Communications team to monitor online sentiment and customer experience trendsIdentify opportunities for improvement based on resident feedback, reviews, and social engagement insightsHelp surface insights that may inform marketing, operational, or digital experience improvementsMarketing Technology & CX SupportAssist with implementation and maintenance of marketing technology platformsAssist in QA for chatbot functionality and CXSupport reporting on marketing ROI and performance metricsAssist with managing marketing materials and digital assets for propertiesDigital Profile SupportManage and optimize digital profiles (Google Business Profiles, Apple Maps, Yelp, etc.) to ensure listings are accurate and optimized for local search visibilityManage service tickets associated with property Digital Presence ChecklistProject CoordinationHelp manage digital marketing projects using tools such as AsanaTrack project timelines, deliverables, and cross-functional collaborationHelp ensure brand and campaign consistency across locationsQualificationsRequiredBachelor's degree in Marketing, Business, Communications, or a related field preferredMinimum of 1-2 years of marketing experience, managing portfolio or multiple brands preferredProficiency in Microsoft Office 365 including Word, Excel, PowerPoint, and OutlookExperience with property management software and web-based marketing platformsStrong analytical and organizational skills with attention to detailAbility to follow direction, manage multiple priorities, and complete tasks within established timelinesEffective communication skills, both written and verbalCollaborative mindset with the ability to work across teams and support shared goalsStrong understanding of SEO, GEO, SEM, PPC, and digital marketing analyticsPreferredExposure to real estate, multifamily, or location-based marketingDiverse CMS, CRM, Marketing Technology experienceAdditional DetailsLocation: Memphis, TN or Remote (Southeast)Travel: Up to 25% (typically less) to visit properties and support marketing initiativesMarketing Scope: B2C (resident leasing)Culture: Flexible, collaborative, and supportive work environmentBenefitsCompetitive salaryPTOHealth insurance401(k) with company matchFogelman is a drug free workplace and Equal Opportunity Employer. Offers are contingent upon the successful completion of the pre-employment process which may include criminal background, motor vehicle reporting, drug testing, and reference checks.