Staff Product Manager

The Role: Staff Product Manager, Advertising Are you a strategic product leader who thrives at the intersection of programmatic advertising, data‑driven measurement, and AI‑powered go‑to‑market execution? 6sense is building the most intelligent B2B advertising platform on the market and we are looking for a Staff Product Manager to own the systems, partnerships, and programs that drive advertiser growth, agency adoption, and measurable performance at scale. This is a high‑impact individual contributor role reporting to the Senior Director of Product Management, Advertising. Your Impact Own the product roadmap for our SSP integrations and programmatic distribution partnerships, defining segment sync architecture, bidding logic, and publisher‑side identity requirements to drive audience activation at scale. Build the product foundation for 6sense’s agency go‑to‑market, including workflow, reporting, and campaign management capabilities that meet the expectations of holding company and independent agency buyers. Serve as the primary product SME for Sales, Customer Success, and Solutions Engineering — creating positioning decks, battlecards, and launch readiness materials that help the field win and retain advertising customers. Define the measurement and attribution strategy for 6sense Advertising, including pixel‑based tracking, view‑through and click‑through attribution, third‑party verification integrations, and reporting standards that give advertisers confidence in their investment. Identify opportunities to embed AI‑driven capabilities across the advertiser experience, from predictive audience optimization to automated campaign recommendations and performance anomaly detection. Contribute to the multi‑year advertising vision, identify white space in emerging channels, and align executive stakeholders to a cohesive advertising strategy. Mentor junior PMs and raise the bar on documentation and cross‑functional execution. Strategic Themes You'll Drive Performance at Scale: Ensure every advertiser has access to distribution, delivery, and measurement capabilities that are enterprise‑grade, transparent, and continuously improving. Agency and Partner Ecosystem: Build the infrastructure that makes 6sense the preferred advertising platform for agency buyers and programmatic partners. AI‑Driven Advertiser Experience: Embed intelligence into every layer of the advertising workflow — from audience creation to campaign optimization to post‑flight measurement. What You'll Bring Advertising Product Mastery: Deep expertise in programmatic advertising, DSP/SSP dynamics, identity resolution, and audience syndication, with a track record of delivering measurable revenue impact. GTM Fluency: Experience building enablement programs, leading launch readiness, and serving as a trusted product partner to Sales and Customer Success in a high‑velocity B2B environment. Measurement Depth: Strong command of attribution modeling, third‑party verification, pixel infrastructure, and advertiser‑facing analytics. You translate data into a compelling product story. AI and Emerging Tech Awareness: You track the evolving ad tech landscape and translate trends — agentic buying frameworks, contextual targeting, AI‑driven optimization — into defensible product decisions. Executive Communication: You present clear, data‑backed strategy to C‑suite audiences and drive alignment across sales, finance, and engineering. Experience: 8‑10+ years in Product Management, with at least 4 years in advertising technology, programmatic media, or B2B demand generation platforms. Why You'll Love This Role Impact: You own the product surface that directly drives advertising revenue growth — one of the company's highest‑priority business objectives. Scope: From SSP distribution architecture to agency‑facing UX to AI‑powered measurement, this role touches every layer of the advertiser experience. Influence: You will present to and earn buy‑in from executive leadership, shape the long‑term advertising roadmap, and set the standard for how 6sense Advertising scales. Growth: Join a high‑growth organization, learn every day, and accelerate your career in a collaborative, fast‑moving environment. Fun: We take our work seriously, but not ourselves. Expect strong opinions, sharp debate, and the occasional well‑timed meme. Base Salary Range $166,812.00 – $240,657.60. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self‑care days, and paid time off (PTO). #Li‑remote Our Benefits Full‑time employees can take advantage of health coverage, paid parental leave, generous paid time‑off and holidays, quarterly self‑care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices. We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well‑being is also top of mind for us. We host quarterly wellness education sessions to encourage self‑care and personal growth. From wellness days to ERG‑hosted events, we celebrate and energize all 6sense employees and their backgrounds. Equal Opportunity Employer 6sense is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to us. #J-18808-Ljbffr 6sense