Vice President, Marketing Strategy & Transformation

Vice President, Marketing Strategy & Transformation

About the Company

Rapidly growing, private equity-backed consumer marketplace transforming travel discovery, booking and experiences.

Industry
Leisure, Travel & Tourism

Type
Privately Held, Private Equity-backed

About the Role

The Company is seeking a Vice President of Marketing Strategy and Transformation to play a pivotal role in the evolution of its marketing organization. This leadership position is focused on building and managing a strategic marketing roadmap that is in line with the company's growth priorities. The successful candidate will be responsible for leading high-impact, cross-functional initiatives in areas such as digital marketing, customer acquisition, CRM, loyalty, and website transformation. A key aspect of the role is to establish the operating cadence for the marketing team, modernize the marketing technology stack, and drive initiatives that enhance customer acquisition, conversion, retention, and lifetime value. The role also involves creating executive-level reporting, shaping long-term marketing strategy, and ensuring the successful execution of initiatives with a measurable impact. The ideal candidate for this role at the company is a builder with a strong background in strategy consulting, growth strategy, and business transformation. They should have a minimum of 8 years' experience in relevant fields and a proven track record of leading complex, cross-functional strategic initiatives. Strong analytical and problem-solving skills, as well as experience in digital marketing and CRM, are essential. The role requires an individual with executive presence, the ability to influence across multiple functions, and a deep commitment to driving enterprise-level initiatives. While industry experience is not mandatory, a background in high-growth or rapidly scaling organizations, particularly those backed by private equity, is highly valued. The company is looking for a candidate who is energized by the prospect of building, solving difficult problems, and driving measurable business impact.

Hiring Manager Title
EVP of Revenue & Marketing

Functions

• Marketing
• Strategy