Search Engine Optimization Lead Marketing Consultant

Search Engine Optimization/ Generative Engine Optimization Lead Marketing Consultant

Wells Fargo is seeking a Search Engine Optimization/ Generative Engine Optimization Lead Marketing Consultant subject matter expert to join the Enterprise Search Team.

In this role, you will:

1. Develop and deliver advanced Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies to improve visibility and performance across traditional and AI-driven search.
2. Use key search platforms to develop optimization recommendations: SEMRush, seoClarity, Screaming Frog, Google Search Console, Google Analytics, Adobe Customer Journey Analytics
3. Lead search performance reporting and analysis, translating data into actionable insights that drive measurable gains in visibility, accuracy, sentiment, and engagement.
4. Provide expertise on how key elements (schema markup, canonicalization, hreflang, etc.) can be improved onsite to drive increased prominence in organic search
5. Monitor page performance and successfully troubleshoot indexation issues that may arise
6. Communicate how page experience, responsive design, site speed, and UX signals influence both traditional search rankings and AI-driven discovery
7. Drive high-impact, cross-functional initiatives spanning marketing, digital, technology, and analytics.
8. Influence and scale AI Search optimizations, transitioning successful pilots into business-as-usual programs.
9. Manage agency and analytics vendor relationships, ensuring strong governance, quality, and business value.
10. Serve as a strategic advisor to peers and leaders, from mid-level managers through senior leadership.
11. Partner across lines of business, vendors, and cross-functional teams to deliver enterprise-wide marketing outcomes.
12. Use knowledge of Content Management Platforms and how SEO requirements integrate into authoring, governance, and release workflows to support evergreen content

Required qualifications: 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e., Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired qualifications:

• 2 + years of Google Search console platform
• 5+ years combined Search Engine Optimization and Marketing analytics experience
• Experience providing in-depth Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) recommendations
• Experience with the following tools, or similar: SEMRUSH, SEO Clarity, Screaming Frog, Google Search Console, Google Analytics, Adobe Customer Journey Analytics
• Experience building SEO and GEO reports and communicating insights to non-technical stakeholders
• Strong presentation skills: ability to build compelling stories and present to large groups
• Will need to keep up with evolving AI Search Landscape, and learn as they go, monitoring, testing, and measuring evolving SEO and GEO best practices

Job expectations:

• Must be able to work a Hybrid work schedule
• No visa sponsorship
• No relocation assistance available

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.