Product Marketing Associate

Position Title: Product Marketing Associate


Location: 5 Days onsite - Washington, DC


Assignment Type: Contract to Hire


Pay Rate: $35 - $40 / Hour


Work Schedule: Monday - Friday (EST)


Benefits: This position may be eligible for medical, dental, vision, and 401(k).


Work Authorization: Must be authorized to work in the United States

Must Have:

• Ability to collect, analyze, and report on marketing performance data to assess effectiveness, inform improvements, and support departmental goals.
• Ability to manage multiple campaigns simultaneously with minimal day-to-day supervision.
• Excellent writing and creative storytelling ability.
• Ability to work productively on cross-functional teams.
• Excellent analytical and organizational skills.

Responsibilities

• Plans and executes marketing campaigns for professional development offerings, including in-person and virtual events, Specialty Practice Sections, continuing education, training partnerships, credentials, career resources, and other publications, and related programs.
• Works with subject matter experts to develop, write, edit, and produce promotional and educational content across channels, including email, website, social media, digital publications, presentations, graphics, videos, testimonials, and event materials, ensuring accuracy, clarity, and adherence to brand standards.
• Leads the execution of conference and event marketing initiatives, including pre-event promotion, attendee communications, and member engagement activities within the mobile app.
• Provides on-site marketing and registration support for conferences and educational events, contributing to a positive and seamless attendee experience.
• Supports member engagement activities during conferences, contributing to increased participation, satisfaction, and overall event success.
• Serves as the primary marketing liaison for professional development vendors, including education partners, mobile app providers, Career Center partners, and other external service providers.
• Coordinates with vendors and internal teams to support platform functionality, content updates, timelines, and user experience improvements.
• Assists state chapters with onboarding and use of marketing partner platforms by providing guidance, tools, and best practices to support consistency and effectiveness.
• Contributes to revenue-generating initiatives through market research, customer insights, and analysis of member and customer engagement data.
• Adapts to changing priorities while maintaining quality, accuracy, and attention to detail.
• Performs other related duties and participates in special projects as assigned.

Qualifications

• Five years of progressively responsible experience as a marketing associate, marketing assistant or related position.
• Demonstrated experience executing multi-channel marketing campaigns, including digital, social, and email marketing.
• Must have experience with marketing strategies, communication techniques, and content development.
• Proficiency with marketing technology tools and platforms required.
• Experience with SEO/SEM and paid digital or social campaigns is a plus.

MINIMUM WORK REQUIREMENTS:

• Bachelor's degree in marketing, communications, business, statistics or a related field preferred.
• Knowledge of marketing principles, content development, digital communications, and basic market research and data analysis required.
• Experience with email marketing platforms (e.g., Informz or similar systems) strongly preferred.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.