Marketing Coordinator

Marketing Coordinator
Employment Type: Full-Time
Location: Houston, TX (Hybrid)

About Riviana Foods Inc.
Riviana Foods Inc. is a world class leader in the rice sector and is America's largest processor, marketer, and distributor of branded and private label rice products. Riviana brands are well known for their quality and excellence. Key brands include Adolphus®, Blue Ribbon®, Colusa Rose®, Carolina®, Comet®, Gourmet House®, Mahatma®, Minute®, River®, RiceSelect®, Sello Rojo®, Success® and Water Maid®. Riviana Foods is a wholly owned subsidiary of Ebro Foods, S.A., a multinational food group operating in the rice, pasta and sauces sectors. Based in Spain, Ebro Foods has commercial and/or industrial presence in more than 25 countries in Europe, North America, Asia and Africa, through its extensive network of subsidiaries and brands. Our global reach is an important factor in Riviana's success. As a wholly-owned subsidiary of Ebro Foods, S.A., the world leader in rice sector, we take a world view of the rice business and draw upon the global resources of our parent company.

About the Role
The Marketing Coordinator supports brand and marketing teams by managing a wide range of projects, processes, and tools that enable efficient execution of marketing initiatives. This role serves as a key liaison between internal teams, vendors, and agencies to ensure timely delivery, consistency, and operational excellence across brands.

What You'll Do

• Manage the Monthly Global Newsletter, coordinating content with brand teams, ensuring use of approved templates, and submitting final versions on behalf of Riviana Marketing.
• Coordinate website updates as requested, including packaging updates, NFT changes, and other digital content revisions.
• Lead coupon creation and tracking, including artwork coordination, printing, shipping, and performance tracking.
• Manage sample requests, coordinating deliveries for marketing cuttings and NPD development.
• Oversee NPD Sales Kit development, leading annual vendor engagement, timelines, and fulfillment (3-4 month annual initiative).
• Lead vendors on marks and 3D renderings for NPD image development while coordinating feedback with brand teams.
• Support product cutting notes and photography, capturing images, gathering feedback, and documenting results using standardized templates.
• Test and implement AI tools for asset development, following brand-defined requirements and documenting learnings.
• Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions.
• Test and validate Upsiide and other online research tools, ensuring survey logic and functionality perform as intended.
• Lead Flavor Sort design projects, managing creation of 50+ flavors at a time, directing graphics development, coordinating feedback, and exploring AI-supported workflows.
• Provide eCommerce support, including retailer content audits, competitive tracking, and exploration of AI tools for optimization.
• Maintain new distribution, acceptance, and loss tracking, coordinating listing updates and managing monthly distribution reporting.
• Build and maintain a Marketing Playbook Library, establishing a centralized database of best practices, tools, and processes.
• Coordinate in-person meetings, including room scheduling, directions, and food arrangements for larger group meetings and visitors.
• Manage new item setup, initiating, tracking, and ensuring completion of all new items across brands from start to finish.

What We're Looking For

• Bachelor's degree in Marketing or related field
• Minimum 2 years of marketing experience
• Strong project management and organizational skills
• Ability to manage multiple work streams and timelines simultaneously
• Vendor and cross-functional coordination experience
• High attention to detail and process orientation
• Curiosity and adaptability with emerging tools, including AI
• Strong written and verbal communication skills

Working Conditions

• Visual acuity to read and evaluate data
• Able to use a variety of communication methods on a frequent basis
• Ability to operate a keyboard.

Equal Opportunity Employer
Riviana Foods Inc. is an Equal Opportunity Employer and is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of actual or perceived race, color, creed, ancestry, religion, sex, national origin, age, military/veteran status, disability, predisposing genetic characteristic, marital status, sexual orientation/gender identity, citizenship where legally permitted to work, or any other protected category under federal, state or local law, regulation or ordinance. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations.


An Equal Opportunity Employer - M/F/D/V