Senior Director of Strategic Communications, Brand and Marketing

Title: Senior Director of Strategic Communications, Brand and Marketing

Work Location: Hybrid remote- New York Tri-State Area

Salary Range: $165,000/yr.- $175,000/yr.

About Us

Grameen America is a nonprofit microfinance organization dedicated to helping low-income entrepreneurs build businesses to enable upward financial mobility. We are built on a simple but radical idea: community is capital. Across America, talented entrepreneurs stand ready to build businesses, support their families, and strengthen their neighborhoods—but traditional financial systems often say they do not qualify. We say they do.

Through our member-led, trust-based group lending model, entrepreneurs gain access to affordable capital, credit- and asset-building, education and peer support to enable our members to boost their business income, create jobs and transform communities.

Founded by Nobel Peace Prize laureate Muhammad Yunus in 2008, Grameen America is the fastest growing nonprofit microfinance organization in the U.S., having invested over $7 billion in more than 270,000 low-income underserved entrepreneurs while demonstrating measurable impact. Our members have repaid their loans at a rate of over 99% and have become economic drivers in their communities. For more information, please visit grameenamerica.org .

Today, Grameen America is at an inflection point as we build upon our success. Grameen America has a bold vision to scale our organization, lift low-income communities, stabilize families and create multigenerational change.

About the Role

Grameen America is at a pivotal moment as an organization, halfway through its five-year strategy for breakout scale and impact in low-income communities across the United States and approaching its 20-year anniversary. Critical to the next phase of this strategy will be the implementation of a broader scope of products and services designed to further deepen Grameen program impact for members in their journey to financial mobility. Scaling these new products and services will fundamentally shift both member and staff experience, and their successful implementation will depend on the organization’s ability to communicate these key strategic and programmatic shifts to all stakeholder groups, internal and external. The Senior Director of Strategic Communications, Brand and Marketing is a strategic leadership role responsible for developing and executing a comprehensive, organization-wide communications strategy that advances mission, drives growth, and strengthens engagement with key stakeholders.

Reporting to the Chief Development & Marketing Officer, this newly designed role offers a unique opportunity to build and lead a communications and marketing function at a pivotal moment in Grameen America's evolution. Both strategic and hands‑on, the Senior Director will define strategy, establish best practices, and build the processes, infrastructure, and team capabilities needed to oversee external communications, internal communications, and client/member communications and marketing. The role will ensure the organization communicates with clarity, consistency, and impact across key audiences while strengthening the brand.

This is an exciting opportunity to shape the voice, visibility, and influence of a fast‑growing organization at a pivotal moment of scale.

Key Responsibilities

• Set and lead a cohesive, organization-wide communications and marketing strategy aligned with growth and impact goals.


• Partner closely with C-suite leaders to translate complex organizational priorities into integrated internal and external communications that people understand and act on.


• Serve as a strategic advisor to senior leadership on communications, positioning, and reputation management.


• Build, mentor, and inspire a high-performing, collaborative team.

Team & Function Management

• Oversee external communications/PR, internal communications (with strong HR and senior leadership team collaboration), and client/member marketing (with strong Programs team collaboration).


• Establish clear roles, workflows, and accountability across the function


• Foster a culture of creativity, excellence, collaboration, and continuous improvement.


• Manage vendors, agencies, and consultants as needed.

External Communications & Brand

• Lead the organization’s external communications and brand strategy, ensuring consistent messaging, voice, visual identity, and storytelling across all channels and audiences.


• Develop compelling narratives and storytelling that elevate the organization’s mission, impact, client/member experiences, and thought leadership that inspires action among external audiences.


• Oversee media relations, public relations, executive visibility, thought leadership, and issues management to proactively shape and protect the organization’s public profile.


• Direct content strategy and creation across digital, social, web, email, publications, campaigns, and other external communications platforms.


• Partner with senior leadership to develop key messaging, speeches, presentations, op-eds, reports, and other communications that advance organizational priorities.


• Lead communications efforts for major organizational initiatives, partnerships, events, and public announcements including the organization’s upcoming 20th Anniversary.


• Drive stakeholder communications strategies that engage current and prospective funders, investors, partners, and community leaders through tailored messaging and targeted outreach.

Internal Communications

• Develop and execute a comprehensive internal communications strategy that strengthens employee engagement, fosters organizational alignment, and reinforces culture, mission, and values.


• Partner closely with Human Resources and the Senior Leadership Team to ensure messaging is timely, transparent, consistent, and aligned across all levels of the organization.


• Create and manage internal communication channels and content, including leadership communications, organizational updates, change management communications, and staff engagement campaigns.


• Measure and continuously improve internal communications effectiveness through employee feedback, engagement metrics, and best practices.

Client/Member Marketing

• Develop and lead integrated marketing and communications strategies that engage, inform, acquire, retain, and deepen relationships with clients/members throughout their lifecycle with the organization.


• Design and execute client/member-facing campaigns that increase awareness, utilization, and adoption of products, services, programs, and resources.


• Ensure client/member communications are accessible, culturally responsive, multilingual as appropriate, and reflective of the lived experiences of the communities served.


• Partner closely with program, product, operations, and field teams to translate client/member insights into effective marketing strategies and compelling communications.


• Leverage research, data, and client/member feedback to inform messaging, improve customer experience, and increase engagement and retention.

Process, Systems & Performance

• Build and implement processes, systems, and tools that enable efficient, scalable execution.


• Establish metrics and dashboards to measure the effectiveness and impact of communications.


• Introduce innovative approaches, including the use of AI, to enhance efficiency and effectiveness.


• Perform other related duties as assigned. We’re a collaborative team, and sometimes that means stepping outside your usual scope to help with projects or priorities that advance our mission. These “other duties as assigned” are part of how we adapt, innovate, and support one another. As such, additional duties, responsibilities, and activities may change or be assigned as needed to meet team and organizational goals.

Qualifications

Experience, Skills and Capabilities

• 8-10+ years of progressive experience in marketing and communications, with demonstrated success leading external communications, media relations, brand strategy, and organizational communications initiatives.


• Experience supporting organizational change through strategic internal communications and managing communications for diverse stakeholder groups, including funders, clients, staff, partners, and community audiences.


• Proven ability to build and scale marketing and communications functions, including developing systems, processes, and workflows that support organizational growth and impact.


• Strong strategic thinker with the ability to translate vision into actionable plans and measurable results.


• Exceptional leadership skills with a track record of building, motivating, and developing high-performing teams in fast‑paced, evolving organizations.


• Strong creative instincts and storytelling capabilities, with experience developing compelling content and integrated communications strategies across multiple channels.


• Experience in both nonprofit and corporate environments preferred; experience in CDFIs, financial services, or agency settings is a plus.


• Experience using AI tools to enhance marketing, communications, content development, and operational effectiveness is preferred.


• Spanish language proficiency is desired but not required.

What We Offer You:

• Medical, dental, and vision insurance plans


• Paid Holidays,vacationand sick time


• 401K retirement savings plans


• Flexible Spending Account (FSA)


• Wellness platform with 2 free coaching sessions a month


• Opportunity for advancement


• And more!

Travel and Office Requirements:

• Attend required in-person Bi-Monthly staff meetings in New York City.


• Hybrid remote/onsite schedule with travel to NYC offices and other branch locations outside of NYC as business needs require.

Grameen America is an Equal Opportunity Employer (EEO) committed to diversity and inclusion in its workplace. Grameen America employment decisions are based on job requirements and individual skills and qualifications without regard to the applicant’s race, ethnicity, color, religion, sex, gender, gender identity, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Grameen America, Inc participates with E-Verify.

We are required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.
Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at