Marketing Intern

Ridgeview Construction Internship

Ridgeview Construction is an award-winning custom home builder committed to leading the way in responsible home building. Ridgeview’s culture is focused on sustainability and being an engaged corporate citizen. Our success is based on our belief that when we support our employees to continually grow their skills and engage them in improving our building processes, we as a team can deliver better dream homes to our customers. We are all passionate about what we do.

As part of our Corporate Citizenship program we are now offering an unpaid internship in our sales & marketing department for students with a major in marketing or entrepreneurial skills. The internship program will run from September 15th until December 22nd 2012. Are you looking to put some theory into practice during an internship that will gain credits towards your degree? Then intern at one of the most innovative and sustainable focused construction companies in New Hampshire!

Internship program objective:

Ridgeview Construction is in the process of developing a solid marketing strategy. Part of this strategy is the identification of new client demographics using past client lead sources, sales information, and other outside sources. When the demographics for our future clients are identified, key messages for each of the targeted groups need to be developed.

Currently there is not a lot of information in house to research our demographic. Information may need to be obtained from outside sources in order to get full profile of the intended buying group.

During the final phase of the research communication tools (home shows, online presence, social media and print media) needs to be identified to reach the targeted audience. This might be done after successful completion of first phase.

Tasks:

• Identification of new client demographics for our New Construction, Remodeling/Renovation and Development product lines.
• Research outside and inside the organization to determine client demographics
• Develop key messages that are aligned with the product lines and will speak to the defined client demographics
• Make the organization think outside the box and bring in new perspective

Skills:

• Ability to analyze data
• Coursework to support the understanding of consumer marketing
• Strong organizational skills to meet deadlines
• Ability to think outside the box and present new ideas.
• Understanding the opportunities and challenges that small businesses face in their day to day operations.

Our internship program is targeted to students who currently are enrolled in a graduate or undergraduate program, looking to gain credits for the educational program and is unpaid. This internship is viewed by Ridgeview Construction, LLC as being an educational opportunity for you, rather than a paid position. As such, your internship will include training/orientation and focus primarily on learning and developing new skills and gaining a deeper understanding of concepts through hands-on application of the knowledge you learned in class.