Ecommerce Specialist

Job Description

Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we’ve been passionate about compliance, education, and community engagement in firearm sound suppression—making the silencer-buying process simple and accessible. Apply today and be part of our continued growth!

Classification: Full time, Exempt
Shift: Monday – Friday, core hours 8:00am-5:00pm
Location: Remote OR On-site

Job Summary

At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. The Ecommerce Specialist is responsible for assisting with the day-to-day management and optimization of our online store. This role combines merchandising, content management, promotions, analytics, and continuous improvement, with a focus on testing new ecommerce technologies to drive growth and elevate user experience.

Job Responsibilities & Essential Functions

Website Management

• Oversee and manage daily operations of the website, ensuring functionality, usability, and performance.

• Regularly update and maintain produce pages, descriptions, images, and other content.

• Collaborate with the marketing team to ensure the website supports promotional campaigns, seasonal offers, and new product launches.

Content Creation and Optimization

• Create, update, and optimize website content to improve user engagement and SEO rankings.

• Ensure all product information is accurate, visually appealing, and aligned with brand messaging.

• Implement SEO best practices to enhance organic traffic and visibility.

Product Management

• Manage the addition and categorization of new products on the website

• Work closely with inventory and sales teams to ensure accurate product listings and stock availability

• Monitor product performance and make data-driven decisions to improve conversions.

Collaboration & Communication

• Work closely with cross-functional teams including sales, customer service, and design to ensure website and product-related goals are met

• Provide regular updates to the marketing team regarding website performance, product updates, and site traffic insights.

User Experience (UX)

• Monitor the website's user experience to ensure seamless and intuitive journey for all visitors

• Gather feedback and collaborate with design teams to implement improvements for both desktop and mobile users

Analytics & Reporting

• Track and report on website performance metrics, such as traffic, conversation rates, and user behavior

• Use analytics tools to provide actionable insights for continuous website optimization and improvement

Job Requirements & Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, or related field required

• 3 - 5 years of hands-on ecommerce, digital marketing, or website management experience required

• Google Analytics experience certification preferred

• Familiarity with ecommerce platforms such as Magento, Shopify, BigCommerce, Salesforce Commerce Cloud, or similar. Magento/Shopify experience preferred.

• Familiarity with ERP Systems such as SAP, Netsuite, or similar. Netsuite experience preferred.

• Proficient knowledge of HTML/CSS or web markup languages preferred

• Familiarity with Google Tag Manager a plus

• Experience testing website functionality, features, releases, and integrations in a production or staging environment

• Ability to troubleshoot common ecommerce issues related to checkout, promotions, product visibility, and site performance

• Hands-on experience setting up and QA’ing promotions, discounts, bundles, and coupon logic

• Aptitude for data analysis and ability to understand results

• Passion for emerging technologies and researching marketing trends

• Strong attention to detail and organizational skills

• Excellent written and verbal communication skills

• Ability to perform in a fast-paced environment

Compensation and Benefits

Silencer Central offers a competitive total compensation package that includes

• Salary: $70,000 - $85,000 DOE.

• Incentive Bonus

• Unlimited PTO

• Company Paid Holidays

• Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match

• Dental Insurance

• Vision Insurance

• LTD and STD Insurance

• Company Paid Life Insurance

• EAP

• 401(k) with Company Match

• Employee Discount Program with industry partners

Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!