Marketing Manager, Partnerships & Events

Role Description

The Olympics are more than just a competition—they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced Events Partnerships Manager who can bring that spirit to life through world-class events, premium hospitality moments, and strategic brand partnerships.

You’ll play a critical role in shaping the Olympic hospitality journey by creating unforgettable experiences that connect fans, businesses, partners, and cultural leaders to the magic of the Games. From intimate VIP gatherings and executive hosting moments to large-scale partner activations and milestone celebrations, your work will drive awareness, engagement, and revenue goals leading into LA28.

This role sits at the intersection of event strategy, partnership marketing, and flawless execution—bringing together brands, stakeholders, and audiences through once-in-a-lifetime experiences.

Key Responsibilities

• Event Strategy & Execution
  • Develop and execute premium events and hospitality experiences designed to engage corporate partners, high-net-worth clients, agencies, prospects, and key stakeholders.
  • Lead end-to-end event planning including creative concept development, venue sourcing, budgets, timelines, production, vendors, guest experience, and onsite execution.
  • Build event strategies aligned to sales milestones, ticketing moments, Olympic announcements, and cultural tentpole opportunities.
  • Create unique programming concepts that integrate product storytelling, athletes, talent, partners, content, and luxury hospitality moments.
  • Ensure all events reflect Olympic Hospitality standards, partner requirements, and premium brand positioning.
• Partnership & Stakeholder Management
  • Serve as a key point of contact across internal teams, external agencies, vendors, brand partners, and strategic collaborators.
  • Support the development of partnership activations that elevate Olympic Hospitality and create value for clients, prospects, and global stakeholders.
  • Identify opportunities with lifestyle, luxury, entertainment, sports, culinary, fashion, art, and culture partners to enhance event experiences.
  • Coordinate cross-functional collaboration between marketing, sales, partnerships, communications, creative, operations, and leadership teams.
  • Manage partner deliverables, timelines, approvals, and execution requirements.
• Event Marketing & Experience Development
  • Partner with content, social, PR, and creative teams to maximize event impact before, during, and after each activation.
  • Develop event briefs, guest journeys, run of shows, programming concepts, and executive communication materials.
  • Collaborate with design, photography, video, and production teams to create elevated event environments and content opportunities.
  • Support VIP guest experiences, executive hosting, hospitality programming, and client relationship-building initiatives.
  • Identify new trends and opportunities across sports, entertainment, luxury hospitality, and experiential marketing.
• Strategy & Measurement
  • Ensure event strategies support revenue goals, sales priorities, client engagement, and brand awareness objectives.
  • Track event KPIs including attendance, pipeline influence, client engagement, partner value, content performance, and ROI.
  • Manage post-event reporting including insights, recommendations, and opportunities for future optimization.
  • Maintain event calendars aligned with Olympic milestones, sales campaigns, and global marketing initiatives.
  • Build scalable processes and best practices for premium event execution leading into the Games.

Qualifications

• 7+ years of experience in experiential marketing, event management, partnerships, sports, entertainment, luxury hospitality, or premium brand activations.
• Proven experience producing high-touch events and managing complex projects from concept through execution.
• Strong project management skills with the ability to manage multiple timelines, stakeholders, vendors, and priorities.
• Creative storyteller with a passion for building memorable experiences that connect brands and audiences.
• Strong communication skills with experience managing executive stakeholders, partners, agencies, and vendors.
• Ability to balance big-picture strategy with flawless attention to detail.
• Experience managing budgets, production timelines, contracts, and event operations.
• Passion for sports, culture, entertainment, live events, and premium experiences.
• Bonus: Experience with global events, Olympic Games, sponsorship activations, luxury brands, talent/athlete programming, or high-net-worth clientele.

What You’ll Be Part Of

• A once-in-a-lifetime opportunity to help bring Official Hospitality for the LA 2028 Olympic Games to life.
• A team creating unforgettable experiences at the intersection of sports, entertainment, culture, and luxury hospitality.
• Opportunities to collaborate with global brands, athletes, executives, creators, and cultural leaders.
• A role that directly supports revenue-driving initiatives through meaningful relationship-building moments and premium experiences.
• A platform that reaches billions and inspires generations.

Location Requirements

• Remote candidates considered.
• Ability to travel to events is required.
• NY, LA or Raleigh candidates encouraged to work in office locations.

Compensation

• Hiring Rate Minimum: $67,500 annually (minimum will not fall below the applicable State/local minimum salary thresholds).
• Hiring Rate Maximum: $90,000 annually.