HR Digital Content Manager

HR Digital Content Manager

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

We are hiring an HR Digital Content Manager to lead the content strategy, governance model, and digital employee experience for all HR-owned knowledge across internal platforms. You will manage and govern the content strategy and structure of the storage tools to allow HR to support the business with simple, consistent access to information. A primary focus for this role will to align the content architecture and strategy with AI capabilities creating a sustainable and maintainable structure for HR. Understanding across HR to ensure there are consistent practices around storage and updating of materials will be critical to this role's success.

You will report to our Director, HR Operational Excellence.

Your Responsibilities:

HR Content Strategy

• Own the enterprise-wide HR content strategy, including how HR information is structured, governed, and delivered across all HR domains.
• Define and maintain a structure for HR taxonomies, metadata, templates, content models, and publishing standards that guide how teams create, structure, and update content.
• Partner with HR COEs/functions (who create the content) by providing guidance, frameworks, tools, and coaching that help them translate complex HR programs into clear, simple, employee-friendly content aligned to established standards.
• Develop the foundational content structures needed for AI retrieval (Copilot, virtual agents, semantic search, guided workflows).
• Measure and maintain KPI showcasing quality and execution success for HR search functionality and relevance of tools used for both internally focused and employee facing information.
• Partner with Employee Experience teams on HR journey mapping and deliver digital content that supports lifecycle moments such as onboarding, performance cycles, and leaves.
• Partner with Process Owners to align documentation and support standardization of writing and storage using AI solutions.
• Use analytics and feedback to identify HR content issues and lead ongoing improvements.

HR Content Governance

• Lead the content governance model, ensuring each HR COE/function owns its content and follow established processes for authoring, reviewing, approving, updating, and retiring content.
• Create and enforce the content lifecycle, including ownership assignment, review cadences, archival rules, quality checks, and compliance guidelines.
• Define and report on KPIs such as search success, case deflection, content accuracy, freshness, and employee satisfaction.
• Conduct regular content audits to maintain quality and reduce duplication.

HR Content Storage Structure and AI Readiness

• Manage and architect HR information architecture and site structure within SharePoint (navigation, hubs, page design), Workday and TEAMS and other tools, in partnership with IT for platform configuration.
• Collaborate with the HR Technology and IT teams to ensure HR content architecture, search configuration, system integrations, and platform capabilities are aligned to support AI-driven experiences across our technologies.
• Define source-of-truth rules, categorization, tagging requirements, and structured content patterns optimized for AI ingestion.
• Identify opportunities to improve AI answer accuracy and improve HR workflows.

The Essentials - You Will Have:

• Bachelor's Degree
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

The Preferred - You Might Also Have:

• 5+ years in HR content strategy, HR knowledge management, product management, or digital experience roles.
• Strong influence, communication, and change-leadership skills; able to drive alignment and adoption across HR, Legal, IT, and Communications establishing and aligning governance standards, while operating effectively in ambiguity and an evolving AI-enabled landscape.
• Previous experience creating SharePoint infrastructure and aligning strategy across a matrixed business
• Experience with HRIS platforms (e.g., Workday) or ITSM/knowledge systems (e.g., ServiceNow).
• Familiarity with AI tools such as Copilot, virtual agents, knowledge engines, or semantic search technologies.
• Background in content design, UX writing, or digital employee experience.
• Training or certification in change management (e.g., Prosci) or Agile/product management.
• Understanding of HR compliance, data privacy, accessibility (WCAG), and policy governance requirements.
• Experience guiding internal partners toward consistent standards and governance.
• Experience reimagining how HR content, digital experiences, and AI can improve employee journeys and solve pain points creatively.

What We Offer:

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at View phone number on click.appcast.io.