Social Media Manager

Travel: 20-30% Company Description Matrix MKTG is an award-winning agency known for shaping culturally relevant and engaging brand experiences. We partner with leading lifestyle brands to craft strategic campaigns that drive engagement, loyalty, and impact. Our work spans brand development, digital strategy, content creation, and experiential—bringing ideas to life through compelling storytelling and innovative activation execution. POSITION SUMMARY The Social Media Manager is responsible for managing and executing social media programs across assigned client accounts and agency channels, serving as the agency’s social media subject matter expert within integrated campaign teams. This role works as a peer alongside Brand and Digital Strategists—contributing platform expertise, social insights, and content direction to campaign development—while owning the day-to-day execution of social media deliverables. The Manager serves as the primary client contact for social media, works in a mentor-like role with the Social Media Coordinator, and brings a deeper level of platform knowledge, account ownership, and professional judgment. This is a mid-level role suited to someone who is equally comfortable in a collaborative creative conversation and in the weeds of scheduling, reporting, and community management. ESSENTIAL DUTIES AND RESPONSIBILITIES Collaborate as a peer alongside Brand and Digital Strategists during campaign development, contributing social media expertise, platform-specific insights, and content direction; own the translation of approved concepts into actionable social media content plans, calendars, and campaign tactics for assigned client accounts. Serve as the primary day-to-day client contact for social media, leading check-ins, presenting performance recaps, and translating client feedback into actionable content and strategy adjustments. Own and manage social media content calendars for assigned accounts, overseeing copy direction, asset approvals, scheduling, and publishing standards; delegate execution tasks to the Social Media Coordinator as appropriate. Work collaboratively with the content manager for content creation for key campaigns and activations, including caption writing and brand storytelling across Instagram, Facebook, Threads, and other assigned platforms; review and approve content produced by the Social Media Coordinator prior to publication. Plan and oversee social media execution for brand activations and live events, including on-site content direction, real-time posting, and post-event performance analysis; coordinate with the Social Media Coordinator on engagement tracking and asset capture to support the broader event strategy set by the Experiential and Strategy teams. Analyze social media performance data across client accounts, identify trends and opportunities, and translate insights into strategic recommendations; build and present monthly and post-campaign performance reports to clients and internal stakeholders. Manage online community health and brand reputation across client accounts, including overseeing escalation protocols, handling sensitive or crisis-level comments, and maintaining consistent brand voice in community responses; guide the Social Media Coordinator on standard engagement and escalation procedures. Partner with Brand Strategists, Digital Strategists, Client Services, Experiential, and Creative teams throughout campaign development and execution; bring social media perspective and platform expertise to integrated campaign conversations and ensure execution remains aligned with overall campaign direction. Stay current on social media platform updates, emerging trends, tools, and best practices; proactively apply relevant insights to client strategy and share knowledge with the broader social media team. Participate in live events and brand activations, including weekends and non-traditional hours; provide on-site social media direction and ensure event content and real-time coverage align with campaign strategy. COMPETENCIES Community Building: Ability to contribute social media expertise in integrated campaign conversations and independently manage community programs across multiple client accounts, including establishing engagement standards, tone guidelines, and escalation frameworks that the Social Media Coordinator can follow. Content Creation: Strong writing, editing, and brand voice skills with the ability to develop content strategies, create high-impact copy, and review/approve content produced by the Social Media Coordinator for accuracy, tone, and brand alignment. Engagement Management: Skilled at overseeing community engagement across multiple accounts, setting quality standards, handling escalated or sensitive situations directly, and training support staff on engagement best practices. Social Media Expertise: Advanced working knowledge of social media platforms, algorithms, paid amplification options, and platform-specific best practices, with the ability to recommend and adjust strategy based on platform changes and emerging trends. Communication Skills: Excellent written and verbal communication and interpersonal skills. Data Analysis: Proficiency in social media analytics platforms and the ability to synthesize data from multiple sources into strategic insights and client-facing reports; experience translating performance trends into actionable recommendations beyond raw data reporting. Client Management: Ability to engage with and present to the client, lead social media status meetings, present performance recaps, and proactively address client feedback or concerns with confidence and professionalism. Reputation Management: Experience managing brand reputation across multiple client accounts, including developing escalation procedures, responding to sensitive or negative feedback, and providing real-time guidance during brand or crisis situations. Project Management: Ability to manage multiple client accounts and campaigns simultaneously, prioritize competing deadlines, and maintain quality and consistency across all deliverables. Why Join Us? Work with a diverse portfolio of high-profile lifestyle brands. Be part of an award-winning agency with a strong creative culture. Lead impactful client engagements that contribute directly to brand success. Collaborative and dynamic team environment with opportunities for professional growth. Comprehensive benefits including Medical, Dental, Vision, Life, 401k, PTO, and Holidays. #J-18808-Ljbffr