VP OF SALES - TRANSFORMER & POWER INFRASTRUCTURE

Seeking an A-level VP of Sales - Transformer & Power Infrastructure to establish and lead our U.S. commercial business in the transformer and power-infrastructure market. This is a hands‑on, market‑facing sales leadership role with primary accountability for customer acquisition, opportunity development, sales growth, and building a high-quality U.S. sales organization. The successful candidate will personally develop strategic customers and opportunities while establishing the sales strategy, processes, channels, and team required to scale the business. The core objective is to win customers, sell the product, and build a sustainable U.S. business. The initial focus will include power transformers, pad-mounted transformers, packaged substations, medium-voltage equipment and related turn-key solutions, with the business expected to expand into larger power transformers, substations and strategic utility/grid, AIDC infrastructure opportunities. Priority markets include utilities, data centers, EPCs, electrical contractors, industrial customers, renewable‑energy developers, engineering/consulting firms and other power‑infrastructure customers. Key Responsibilities Sales & Business Development Develop and execute the U.S. sales and go-to-market strategy for transformer and power-infrastructure products. Personally identify, engage and develop strategic customers and major sales opportunities. Build relationships with senior decision-makers across utilities, data centers, EPCs, industrial customers, renewable developers, consultants and other target accounts. Generate and qualify new sales opportunities and build a strong, high-quality pipeline. Lead customer meetings, presentations, site visits, technical-commercial discussions and major negotiations. Drive opportunities from initial engagement through quotation, negotiation and order. Develop long-term strategic accounts and create repeat and recurring business. Establish effective direct-sales, EPC, consultant, manufacturer's representative, distributor and channel relationships. Commercial Leadership Own U.S. revenue, order intake, qualified pipeline and gross-margin performance. Develop pricing and commercial strategies that balance competitiveness with profitable growth. Review customer specifications, tender requirements, purchase orders and commercial terms. Lead major quotations, tenders and commercial negotiations. Ensure commercial commitments are technically achievable and aligned with manufacturing, delivery and service capabilities. Maintain accurate sales forecasts and disciplined CRM and pipeline management. Monitor market demand, competitor activity, pricing, lead times and customer requirements. Build the U.S. Sales Organization Build and lead a high-performing U.S. sales organization as the business grows. Recruit, develop, coach and retain high-caliber sales and business-development professionals. Establish territories, account responsibilities, targets, KPIs and performance expectations. Build a culture of customer ownership, accountability, professionalism and execution. Maintain a high hiring standard, with particular emphasis on A-level talent for the initial sales team, recognizing that early hires will establish the foundation for 3S's U.S. market presence. Customer & Market Development Establish company as a credible, professional and responsive local supplier in the U.S. market. Develop strong relationships with customers, consultants, EPCs, contractors and partners. Conduct customer and consultant presentations, seminars, workshops and factory visits as appropriate. Engage customers and consultants early to influence specifications and identify projects before formal procurement. Develop market and competitive intelligence and communicate relevant insights to senior management. Represent company conferences, trade shows, customer events and other market forums. Cross-Functional Leadership Work closely with engineering, manufacturing, supply chain, logistics, project management, service and finance to support successful sales execution. Translate customer requirements into clear internal technical and commercial requirements. Ensure effective sales-to-project handover following order award. Support strategic customer issues, contract matters, change orders and commercial discussions throughout the customer lifecycle. Ensure customer commitments are realistic, executable and commercially sound. What Success Looks Like Success in this role will be demonstrated through: Strong growth in U.S. transformer and power‑infrastructure sales. Development of a healthy and qualified sales pipeline. Acquisition of strategic U.S. customers and major accounts. Successful conversion of opportunities into profitable orders. Development of repeat and long‑term customer relationships. Establishment of effective EPC, consultant, representative and channel relationships. Recruitment and development of a high‑quality U.S. sales team. Strong sales forecasting, pipeline discipline and margin management. Increasing market recognition and credibility for in the U.S. power‑infrastructure sector. Required Qualifications & Experience Bachelor's degree in Electrical Engineering, Engineering, Business Administration or a related field. 10+ years of progressive sales, business development, strategic account management or sales leadership experience in transformers, electrical equipment, power systems, power infrastructure or a closely related. Proven track record of personally winning customers and closing complex technical‑commercial sales. Demonstrated experience developing new markets, customers or business lines. Experience selling to utilities, EPCs, data centers, industrial customers, renewable‑energy developers, electrical contractors or engineering/consulting organizations. Strong understanding of technical‑commercial sales processes for engineered electrical equipment. Experience with specifications, tenders, quotations, pricing, supplier qualification, contracts and commercial negotiations. Established U.S. network and ability to access senior customer decision-makers. Strong understanding of U.S. customer expectations and procurement practices. Demonstrated ability to recruit and develop high‑quality sales talent. Strong commercial judgment, negotiation, communication and presentation skills. Willingness to travel extensively throughout the United States. Preferred Qualifications Previous experience as a VP of Sales, Sales Director, Head of Sales, General Manager or equivalent commercial leader. Experience launching a new product line, entering a new geographic market or building a new sales organization. Direct experience with power transformers, distribution transformers, pad‑mounted transformers, packaged substations or medium‑voltage equipment. Experience with utilities, grid infrastructure, data centers or other mission‑critical power applications. Established relationships with major EPCs, consultants, utilities, data‑center operators or industrial customers. Experience working with manufacturer's representatives, distributors and channel partners. IDEAL CANDIDATE PROFILE We are looking for a hands‑on commercial leader and market builder, not simply a sales administrator. The Ideal Candidate Will Be A strong sales hunter who creates opportunities and personally opens doors. Customer-focused with the credibility to build relationships with senior U.S. decision-makers. Commercially disciplined, with a strong understanding of pricing, margin and contractual risk. Technically credible, able to understand customer requirements and engage effectively with engineering teams. Entrepreneurial, comfortable building a business and customer base from an early stage. An exceptional communicator, able to provide the fluent, professional local customer interface expected in the U.S. market. A strong team builder, capable of identifying and attracting A-level sales talent. A collaborative leader, able to coordinate effectively across engineering, manufacturing, supply chain, project management and service. What We Offer Competitive executive compensation package consisting of base salary and performance‑driven incentive compensation. Significant opportunity for variable compensation tied to business growth and commercial performance. Opportunity to build and lead a growing U.S. sales organization. Direct visibility and influence with senior leadership. Opportunity to shape the U.S. market strategy, customer base, channels and commercial organization. Opportunity to build a strategically important business within an established global organization. Paid time off and company‑paid public holidays. 401(k) plan with company matching contribution. #J-18808-Ljbffr W3Global