Branch Manager - Home Care

CareOne Senior Care

Branch Director – Ann Arbor / Washtenaw County

Location: Ann Arbor, Michigan
Employment Type: Full-Time | Leadership Position
Compensation: $60,000 - $70,000 Base Salary, Vehicle Allowance + Performance-Based Incentives
Reports To: Ownership / Executive Leadership

About CareOne Senior Care

CareOne Senior Care is an established, locally owned home care agency serving families throughout Southeast Michigan. We provide personalized, non-medical home care services that help older adults and individuals needing assistance remain safe, comfortable, and independent at home.

Our mission is to help families navigate care at home through compassionate service, trusted relationships, and a commitment to excellence.

As we continue expanding our presence across Southeast Michigan, we are seeking an entrepreneurial, results-driven leader to establish and grow our Ann Arbor / Washtenaw County branch.

Position Summary

The Branch Director will be responsible for launching, developing, and leading CareOne Senior Care's Ann Arbor market.

This is a unique opportunity for a motivated professional who wants to build a business within an established and respected organization.

The ideal candidate combines strong business development skills with leadership ability, relationship-building expertise, and a passion for serving older adults and their families.

The Branch Director will have significant autonomy in developing the local market while benefiting from CareOne's established infrastructure, operational systems, marketing resources, and administrative support.

The primary objective of this position is to build a successful, profitable, and sustainable home care branch through strategic business development, exceptional client relationships, and strong local leadership.

Key Responsibilities

Business Development & Market Growth

• Develop and execute a comprehensive business development strategy for the Ann Arbor and Washtenaw County market.
• Establish and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, senior living communities, physicians, elder law attorneys, and other healthcare professionals.
• Identify new referral opportunities and strategic partnerships throughout the territory.
• Conduct consistent in-person outreach, networking, presentations, and community engagement activities.
• Build and maintain a productive referral pipeline.
• Convert qualified referrals into new clients through timely follow-up and relationship management.
• Develop and implement strategies to achieve monthly, quarterly, and annual revenue and service-hour goals.
• Represent CareOne Senior Care professionally throughout the community.

Branch Leadership & Financial Performance

• Take ownership of branch growth, performance, and overall success.
• Develop and execute an annual branch business plan.
• Monitor key performance indicators, including referrals, assessments, new client conversions, billable hours, client retention, and profitability.
• Manage local business development activities within established budgets.
• Identify opportunities to improve efficiency, service quality, and financial performance.
• Participate in regular performance reviews with executive leadership.
• Establish a positive, accountable, service-oriented branch culture.
• Support the development and leadership of future branch team members.

Client Development & Relationship Management

• Conduct initial client consultations and assessments during the branch's startup phase.
• Educate prospective clients and families about CareOne's services and available care options.
• Collaborate with the centralized intake and care coordination teams to ensure timely client onboarding.
• Develop trusted relationships with clients and families.
• Maintain oversight of the local client experience and satisfaction.
• Identify opportunities to expand services and strengthen client retention.
• Ensure that CareOne's standards for compassionate, high-quality care are consistently maintained.

Caregiver & Team Leadership

• Collaborate with the centralized HR and recruiting teams to identify local caregiver staffing needs.
• Support caregiver recruitment through community relationships and local networking.
• Participate in caregiver orientations, introductions, and relationship-building activities as needed.
• Foster a positive and supportive environment that promotes caregiver engagement and retention.
• Work closely with centralized scheduling and operations to address local service challenges.
• Lead and support the future Client Care Manager and other branch personnel.
• Promote CareOne's values, accountability, teamwork, and commitment to exceptional care.

Community Presence & Brand Development

• Establish CareOne Senior Care as a recognized and trusted home care provider in Washtenaw County.
• Participate in professional associations, networking organizations, community events, and educational opportunities.
• Deliver presentations to referral partners, professionals, and community groups.
• Collaborate with corporate marketing to develop local campaigns and outreach initiatives.
• Identify opportunities to promote specialized programs, including dementia care, long-term care insurance support, Veterans' services, and other CareOne programs.

Centralized Corporate Support

The Branch Director will be supported by CareOne Senior Care's established corporate team, allowing the director to concentrate on market development, client acquisition, and branch leadership.

Corporate support includes:

• Caregiver recruiting and human resources
• Payroll and billing
• Scheduling and staffing coordination
• Incoming phone calls and intake support
• Compliance and administrative functions
• Marketing materials and brand management
• Technology and operational systems
• Financial reporting and executive guidance

The Branch Director is not expected to independently manage these centralized functions but will collaborate closely with the corporate team to ensure successful branch operations.

Performance Expectations

Success will be evaluated through measurable business growth, operational performance, and leadership effectiveness.

Key performance indicators include:

• Consistent growth in weekly billable service hours
• New client acquisition and conversion
• Development of productive referral partnerships
• Client satisfaction and retention
• Caregiver engagement and retention
• Branch profitability and expense management
• Achievement of established quarterly and annual growth goals
• Effective collaboration with corporate operations

The Branch Director will work with executive leadership to establish a structured 30-, 60-, and 90-day business development plan and ongoing performance milestones.

Qualifications

Required

• Demonstrated success in business development, outside sales, relationship management, or territory growth.
• Strong leadership, organizational, and communication skills.
• Proven ability to develop professional relationships and generate new business.
• Entrepreneurial mindset with a high degree of initiative, accountability, and personal ownership.
• Ability to work independently while collaborating with a larger organization.
• Strong problem-solving skills and sound business judgment.
• Comfortable working with measurable performance goals and financial objectives.
• Valid driver's license, reliable transportation, and ability to travel throughout the assigned territory.
• Proficiency with business technology, CRM systems, and Microsoft Office applications.

Preferred

• Experience in home care, healthcare, senior living, hospice, rehabilitation, or related service industries.
• Existing professional relationships within Ann Arbor and Washtenaw County.
• Experience launching or growing a new business territory.
• Experience managing employees or leading a team.
• Familiarity with private-pay home care, long-term care insurance, Veterans' benefits, or community-based senior services.

Prior home care management experience is preferred but not required. We value proven business development success, leadership potential, and entrepreneurial drive.

Compensation & Benefits

• $60,000 - 70,000 annual base salary
• Monthly vehicle allowance
• Performance-based incentive opportunities tied to branch growth and profitability
• Company-sponsored benefits in accordance with CareOne policies
• Paid time off
• Established corporate operational and administrative support
• Professional development and leadership opportunities
• Opportunity to build and lead a growing branch within an established organization

Why Join CareOne Senior Care?

This is more than a traditional branch management position.

It is an opportunity to take ownership of developing a new market, build lasting professional relationships, create a meaningful impact in the community, and participate financially in the success you help create.

You'll have the independence to develop your territory, the support of an established home care organization, and the opportunity to grow professionally as CareOne expands.

We're looking for a leader who doesn't simply want to manage a branch—we're looking for someone who wants to build one.

CareOne Senior Care is an Equal Opportunity Employer

CareOne Senior Care is an Award Winning home care agency serving Oakland, Livingston, Macomb, Washtenaw and Wayne Counties in Southeast Michigan!