Deputy Press Secretary, Ethnic and Community Media

Agency You’ll Join The New York City Mayor’s Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City’s economy stronger. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team. Team You’ll Work With The Mayor’s Press Office at City Hall monitors media, responds to inquiries, prepares senior officials for interviews, and plans media events to communicate accurate, timely information. The Office of New Media and Cultural Communications transforms the traditional press arm into a platform that includes and engages new media, ensuring Mayor Mamdani’s agenda reaches and mobilizes New Yorkers who have historically been left out of the governing process. It oversees constituency media relations and ensures a consistent narrative reaches all New York audiences while engaging new media and influencers to pitch and deliver stories where New Yorkers get their news. Problems You’ll Solve This role sits at the intersection of press, partnerships, and culture, leading execution of creator-facing media strategy while driving engagement with ethnic and constituency media and other key community outlets. It is a strategic and execution-heavy position for someone who can act as both a press secretary and a creative producer in fast‑moving, high‑visibility environments. Grounded in engaging the communities and cultures that make New York what it is, the role leads the Mayor’s engagement with digital‑first outlets, creators, and micro‑creators while building deep relationships with ethnic and community media often overlooked in legacy press. Responsibilities Ethnic & Community Press Engagement: Build and maintain strong relationships with ethnic media outlets, journalists, and community voices. Develop proactive media strategies to ensure consistent, meaningful engagement with ethnic and community press and other key outlets. Creative Partnerships: Build and manage relationships with creators, neighborhood pages, cultural figures, and digital first‑outlets. Oversee development of creator activations (press conferences, campaign rollouts, cultural moments). Partner with talent teams, agents, and managers to secure participation and maximize reach. Comms Integration: Integrate new media and community press into broader communications strategy, ensuring alignment with traditional media and messaging. Draft talking points, briefing materials, and Q&A tailored to creator and community media interviews. Staff the Mayor at media opportunities and manage on‑the‑ground execution. Rapid Response & Narrative: Identify moments to insert the Mayor into real‑time cultural and political conversations. Coordinate quick‑turn creator and community media responses to breaking news and narrative shifts. Help shape overarching narrative arcs across platforms and audiences. About You You have deep online and cultural fluency both nationally and within New York City. You have a strong understanding of ethnic media ecosystems and community‑based communications. You are calm under pressure, fast‑moving, and highly organized. You have strong political instincts paired with strong internet instincts. You are detail‑oriented with the ability to manage multiple priorities simultaneously. Minimum Required Qualifications High school diploma or equivalency required. Four or more years of experience in government communications, digital media, political campaigns, or creator partnerships. Additional Information In addition to the resume, a cover letter is required to apply. Equal Opportunity Statement The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy. #J-18808-Ljbffr