Content Marketing Specialist

For Water Street Mission to fulfill our mission and purpose, it is critical for all staff to participate in the development and maintenance of a healthy Christian Community. By living out our faith with one another and creating a space where our guests are invited to experience that community with us, we participate in lives being restored. Even as some positions have minimal direct contact with guests, each staff member has an essential role in forming and maintaining Christian community. The love of Christ, evidenced in our Water Street community, is the real impetus for change with our guests.

Summary :

As part of the Marketing team at Water Street, the Marketing and Public Relations Specialist uses their verbal and visual storytelling skills to help communicate Water Street's compelling messages of transformational programs and people to our Lancaster County community.

The Marketing team manages the public image of Water Street Mission (WSM), ensuring that all communication is consistent with our purpose, mission, and voice, and effectively invites people to partner with WSM through their time, treasure, and talent. The Marketing team invites individuals and organizations to partner with WSM through large-scale print and digital media production, coordinating fundraising and awareness events, supporting the Partner Relations team and the Volunteer Coordinator, and providing communications support across departments.

The Marketing Team is part of the Advancement Team that uses an individualized approach to proactively deepen strategic partnerships with the Lancaster Community at the intersection of where God is at work in the partner and where God is at work through our ministry. We aspire to transform how Lancastrians see people on the margin while inspiring joyful generosity.

FLSA : Full-Time - Non-Exempt

The Content Developer must be:

1. Willing to sign the Water Street Mission's (WSM) Statement of Faith

2. A current and active member and/or regular attendee of a local church.

3. Able to fully support Water Street Mission's core values and ministry philosophy.

Essential Functions:

Culture and Values

• Share the Good News of Jesus Christ in words and actions with people we serve, communicating hope and dignity

• Walk alongside fellow WSM staff in Christian community as we journey toward maturity

• Encourage restoration in the lives of guests, recognizing we are each restored by God to become restorers

• Work in full coordination with other WSM staff at all times to identify, report, and respond appropriately to any potential threats to the safety and well-being of guests

• Embody, encourage, and cultivate WSM culture, purpose, mission, and values in words and actions

Role Specific Responsibilities

• Work with Dir. Marketing to create and manage marketing/communications calendar – including social media, email, in-house produced mailings, external media such as radio and billboards, and collateral materials for WSM Advancement (and, when needed, other WSM departments/ministries).

• Support WSM communication efforts through the ongoing production of text, image and video content as needed. Communicate the brand in visual and verbal messages that are consistent across all print, electronic, and traditional media (TV, radio, newspaper, OOH) mediums. In order to achieve this:

• Build relationships across campus, including meeting with our mission programs team, on a regular basis, to find opportunities for stories

• Record and share findings with the rest of the advancement team after each meeting, including updated statistics

• Interview staff, volunteers, guests, donors, and community partners, as needed, to develop stories.

• Coordinate with in-house graphic designer, digital content marketing specialist, and external video vendors and photographers, when needed, to produce content pieces.

• Proofread and edit content produced by other members of the team as needed.

• Collaborate with Water Street's ministries (Teen Haven, Compass, Water Street Health Services, Wonder Academy, and Outreach Center), alongside Dir. Marketing, to help them reach their growth goals.

• Work with direct mail vendor to continuously push collateral and creative to be more on brand with Water Street Mission's tone, look, and feel.

• Continuously analyze the impact of Water Street Mission's in-house and vendor-managed direct mail efforts

• Assist Dir. Marketing with PR related efforts, including the creation of timely press releases, interviews, and pitching to the media

• Help spearhead a robust planned-giving marketing plan alongside the Dir. Marketing and Digital Copywriter, including a mix of digital, direct mail, and supporting collateral efforts.

• Help develop various creative initiatives, such as exhibit spaces and podcast episodes in collaboration with the Director of Marketing.

• Support Gift Officers through the production of:

• Customized proposals

• Impact Reports

• Thank You letters

• Case Statements

• Annual Reports

• Create content to generate interest in volunteering, donating, or partnering with Water Street – encouraging and serving both our guests, as well as those who are exposed to the content.

• Make ongoing content revisions and improvements based on analytics and supervisory direction.

• Complete a reasonable volume of work, in standard industry timeframes, as assigned by supervisor.

• Function as a member of the Advancement Team.

• Perform other related tasks as assigned.

QUALIFICATIONS
Education : Bachelor's degree in communication or related field

Experience: 3 to 5 years of related work experience in a sales or fundraising environment an advantage

Skills:

• Strong time management, organizational, and independent decision-making skills

• Creative and technical aptitude, with the ability to learn and use a variety of SaaS tools

• Excellent verbal, written, and interpersonal communication skills, with a collaborative, customer-service mindset

• Proficiency in Microsoft Office, especially Word and PowerPoint; Excel a plus

• Integrity, sound judgment, and strong character and employment references

• Experience with basic digital photo and video work is a plus

Supervisor: Director of Marketing

Physical Demands:

Occasionally = 1%-33%; Frequently = 34%-66%; Continuously = 67%-100%

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Stand, walk, or sit – Continuously

Use of fine motor skills – Continuously

Sitting for extended periods of time using computer – Continuously

Bend, squat, kneel, and reach – Occasionally

Lift and/or move up to 50 pounds – Occasionally

Christian Life:

Water Street Mission is a privately funded 501(c) 3 non-profit, evangelical Christian ministry. Our designated purpose is religious, and we are a Christ-centered ministry that is dedicated to sharing the Gospel and helping the homeless and impoverished. We consider every position to be essential in the fulfillment of our ministry and purpose statement. As such, each employee must have a relationship with Jesus Christ as their personal Savior and Lord. All employees must:

• Be able and willing to share the Gospel and participate in the ministry activities of Water Street Mission.

• Subscribe to the Water Street Mission Statement of Faith and Qualifications of Employment upon hire and continuously while employed.

• Adhere to the Water Street Mission Employee Handbook.