Media and Marketing Coordinator

Job Description: Media & Marketing Coordinator

Who We Are:

North Star's mission is to restore women from trafficking: for freedom. for life. and forever. Motivated by the love of Jesus, we work to end trafficking and to empower survivors to reclaim the lives they were created to live through healing their whole person. In addition to other programs, North Star operates two residential programs in Lancaster and Berks counties and a separate social enterprise, Florissant Collective.


Summary:

The Media and Marketing Coordinator winsomely and effectively engages the community around North Star's mission and vision through creatively designed digital and written communication, engaging events, and effective online platforms. This is a part-time, hourly position (25-30 hours/week). Position reports to the Development Director and liaises with the Development and Marketing team.


Media & Marketing Coordinator must be:

• Willing to sign the North Star Initiative Statement of Faith (Code of Beliefs)
• Willing to sign the Kingdom Living policy
• A current and active member and/or regular attendee of a local church
• Able to fully support the North Star Initiative's core values and ministry philosophy.

Essential Functions:

• Designs and executes the annual marketing plan, including database marketing, email newsletters, social media posts, and display advertising campaigns
• Maintains North Star and Florissant Collective's social media presence in alignment with brand guides, voices, and engagement objectives, creating compelling visuals and mission-aligned messaging.
• Collaborates with Development Director to develop and reach goals for fundraising, audience growth and engagement; and tracks progress towards goals (donor conversion rate, .5-1.5% annually)
• Provides monthly, quarterly and annual communication reports, outlining campaign performance and identifying opportunities for growth
• Stays informed of trends and insights, optimizes content based on insights
• Tracks performance metrics, analyzes engagement data and provides insights to improve content strategy and demonstrate ROI
• Monitors and responds to comments, messages and inquiries promptly, fostering positive engagement and donor relationships
• Provides graphic and video design for printed pieces, merchandise, and short-form posts for social media
• Manages publication of donor communications as delegated by the Development Director (email list growth, 2-4% monthly, 20-30% annually; 1-2 campaigns/month with 10-25% spikes during campaigns)
• Brainstorms new and creative strategies for growth in audience reach (2-5% monthly, 20-30% annually)
• Creates website landing pages and optimizes user experience online (5-10% monthly increase in website traffic)
• Collaborates with agencies and partners to produce engaging content consistent with NSI's brand guide (engagement rate, 2-4% monthly; engagement growth, +5-10% monthly)
• Updates and maintains outreach and marketing materials and collateral for consistent and positive messaging and branding; plans and executes video and photo shoots
• Assists with event planning/execution, as delegated by the DevMark (Development & Marketing) team
• Additional responsibilities as determined by program needs and/or assigned by the Chief Executive Officer

Requirements

Education and Experience:

Minimum:

• Associate's degree in communications, marketing, or a related discipline, or relevant experience
• Experience managing digital content for a brand or organization
• Experience segmenting communication and tracking SEO and ROI
• Excellent oral and written communication skills
• Proficiency in Microsoft Office and database systems
• Experience designing branded designs and videos
• Must be over 21 years of age

Preferred:

• Associate's degree/Bachelor's Degree in Marketing, Non-Profit Management, Communication, or related fields, or commensurate lived experience
• Two or more years of experience managing communication, marketing, or a related field; proficiency managing campaigns, creating written content
• Proficiency in website and marketing tools (Google Analytics, social media platforms, basic video editing, etc.)
• Demonstrated creative communication skills in support of a brand or cause, experience managing communication campaigns
• Understanding of effective, integrated non-profit fundraising rhythms
• Grant writing and grant reporting experience

Qualifications:

• Purposeful and intentional relationship with Jesus Christ
• Demonstrated maturity to engage relationships with kindness and warmth
• Established track record of taking initiative, entrepreneurial spirit
• Ability to manage multiple projects concurrently and execute on deadlines
• Excellent networking ability
• Awareness of the impact of human trafficking and trauma
• Passionate about communicating mission impact winsomely to engage the community
• Awareness of current trends and opportunities in online platforms
• Ability to think strategically about reaching differing audiences with mission-impact messaging
• Knowledge of trauma-informed care and best practices in ethical storytelling
• Collaborative posture, expressed in servant leadership within and without the organization
• Cultural competency, ability to communicate effectively with individuals of all backgrounds and cultures
• Flexibility in work schedule as determined by program needs

Supervised by: Development Director


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to walk; climb or balance; and stoop, kneel, crouch, or crawl.

• The employee may occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, and ability to adjust focus.
• In the performance of the duties of this job the employee is required to drive a motor vehicle, communicate using telephone and e-mail.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually moderate.

Christian Life:

All NSI staff members are expected to demonstrate spiritual maturity consistent with kingdom living. Within the context of a Christ-centered ministry, your personal decisions will enhance or affect your ability to function effectively as part of the NSI team.


**Note: Employment is contingent upon a satisfactory outcome of a criminal history check, employment verification, and a fingerprint check. This job description is not projected to be a comprehensive list of all responsibilities, skills, or working conditions related to the job. It is meant to reflect key job aspects essential for staffing and hiring, for the completion of objective job evaluations, and for creating and maintaining performance standards. The projection of time spent carrying out job duties are approximations and should not be considered absolute. The Marketing and Media Coordinator shall perform all other tasks as determined by the Chief Executive Officer, who has the right to alter or terminate this job in part or in whole.