Demand Generation Manager

To support a growing demand generation strategy, the fully remote Demand Generation Manager will own post-sale campaigns, manage expansion and upsell initiatives, and ensure a steady flow of customer advocacy materials while collaborating closely with Sales, Customer Success, and Marketing Operations. Key Responsibilities Build and execute integrated marketing campaigns aligned with the quarterly demand plan, ensuring timely delivery and engagement tracking Manage end-to-end marketing email processes, including audience targeting, content creation, deployment, and performance analysis Oversee event and webinar campaigns from promotion to follow-up, ensuring lead generation and pipeline reporting meet predefined targets Required Qualifications 4+ years of experience in B2B demand generation or growth marketing with a focus on pipeline outcomes Hands-on experience with marketing automation tools like Pardot, including audience building and email deployment Proven account-based marketing experience, including personalized campaigns for named accounts Experience managing event and webinar campaigns, including follow-up strategies and pipeline reporting Strong understanding of AI applications in demand generation and experience directing AI agents in marketing processes