Product Line Manager Golf Apparel

Job Opportunity at PUMA

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

• Support the creation and management of seasonal golf apparel assortments across key product categories.
• Develop a strong understanding of the global golf apparel marketplace, including consumer trends, competitive landscape, retail environment, and regional market opportunities.
• Translate consumer insights, athlete feedback, market trends, and competitive research into commercially viable product assortments and long-term category strategies.
• Create compelling product stories and concepts that build an emotional connection between the PUMA Golf brand and consumer.
• Plan product lines with an understanding of finished goods, chase opportunities, blank inventory strategies, pricing architecture, and profitability goals.
• Partner with Design teams on seasonal direction, trends, color, graphics, and competitive opportunities within the golf and performance apparel landscape.
• Create seasonal product briefs that define product positioning, pricing architecture, consumer insights, assortment opportunities, and margin objectives.
• Collaborate cross-functionally with Development, Sourcing, Merchandising, Sales, Marketing, Operations, and Supply Chain teams throughout the product creation process.
• Utilize planning, merchandising, and historical business insights to identify assortment efficiencies, style productivity opportunities, and category growth potential.
• Ensure seasonal product milestones, key calendar deliverables, and data management requirements are completed accurately and on time.
• Assist in presenting seasonal product lines, concepts, and go-to-market strategies to internal stakeholders and external partners to ensure organizational alignment.
• Support seasonal go-to-market initiatives, product knowledge tools, and sales meeting presentations.

Your Talent

• 4-year university or college degree in Fashion Merchandising, Marketing, Business Management, or related apparel/fashion discipline.
• 24+ years of product experience within the sport, performance, or fashion industry.
• Strong knowledge of performance fabrics, fit, apparel construction, product development processes, costing/pricing, and supplier capabilities.
• Interest in golf culture, sport performance, and lifestyle trends.
• Ability to balance creativity with commercial thinking and strong analytical/business acumen.
• Experience working within a global brand or multi-channel marketplace environment preferred.
• Excellent product and project management skills.
• Proven ability to build collaborative cross-functional relationships within diverse and global teams.
• Excellent presentation and communication skills in both small and large group settings.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.
• Proficiency in Microsoft Office and Adobe Creative Suite, particularly Illustrator.

The hiring range base pay for this position is $70,304-$83,380 + Bonus + Benefits

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.