On Premise Event Specialist (Southeast)

On Premise Festival & 3rd Party Event Specialist

The On Premise Festival & 3rd Party Event Specialist plays a critical role in bringing to life Red Bull's national festival and third-party event strategy, by always positioning the brand at the center of regional and national relevant music festivals & 3rd party events. The On Premise Festival & 3rd Party Event Specialist will help strengthen Red Bull's long-standing history in the global festival and event landscape by bringing to life best in class standards/activations which blend creative vision, operational excellence and partner collaboration. This role is responsible for the planning, development, management, and execution of partnered music festivals and third-party events within their territory and will work cross-functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing, Field Marketing and Red Bull Legal. Success will be measured through strengthening Red Bull's brand image, increasing consumption & consumer pull within all partnered Music Festivals and 3rd Party Events.

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Market Trends and Insights- Keep your finger on the pulse of trends in the Southeast with promoters, festivals, and events, sharing valuable insights with regional and national leadership to guide consumer analysis and inform business strategies. Monitor competitive activity and emerging opportunities.
• Market Mapping and Forecasting- Identify, track and forecast all music festivals and third party events across the Southeast region of the US, with a focus on key markets and growth trends.
• Partnerships- Align and negotiate festivals and event partnerships leveraging regional target lists to drive strategic brand presence and growth.
• On Site Execution - Ensure Red Bull's on site plan supports the national business priorities and meets brand guidelines
• Business Planning- Support the collaborative business planning process with regional teams.
• Festival Segment & Marketing Framework- Support the Festival & Event team and cross functional departments to develop and execute festival strategies across 10+ festival and 30+ third party event annually, ensuring consistency with Red Bull's marketing framework and business objectives.
• Contract Rights & Management- Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment process. Ensure all contracted assets are accurately documented, executed, and reported.
• Strategy Implementation- Support implementation of approved event strategies through coordination of product guidelines, operational procedures, staffing plans, and execution standards.
• Project Management & Workback Planning- Maintain project timelines, workback schedules, run-of-show documents, operations trackers to ensure successful event execution.
• Internal Processes- Coordinate logistics orders, inventory requests, hospitality requirements, credential management, ticketing process, staffing coordination, travel logistics, and internal approvals.
• Partnership Alignment -Support relationships with festival organizers, concessionaires, venue operators, and sponsorship team to ensure contractual obligations are Red Bull execution standards are delivered as negotiated.
• Vendor & Agency Management- Coordinate with approved external production agencies, fabrication partners, creative vendors, printers, and logistics suppliers responsible for delivering event infrastructure, activation, and branded assets.
• Asset & Inventory Management- Coordinate inventory allocation of branded assets, including transportation across assigned events.
• Reporting & Analytics- Support with event recaps, performance reporting, photo documentation, partnership evaluations, and post-event analysis. Track KPI's including sales performance, consumer engagement, and contractual deliverables.
• Cross Departmental Collaboration– Partner closely with various Red Bull departments to maximize event impact and business outcomes.
• Administrative & Meeting Coordination- Maintain action items lists, budget tracking documents, credential databases, ticket allocation, meeting notes, project documentation to ensure alignment across stakeholders and timely completion of deliverables.
• Festival & Event Specialists across RBNA on large projects and on site activations as needed
• Festival & Event Operations Manager on new tool development, creation, and implementation
• The broader organization by sharing best practices to maximize brand presence and consumer pull in accordance with US festival / On Premise event strategy.
• Manage project budgets of up to $200,000, implementing strategic budget frameworks that drive efficiencies and maximize impact through economies of scale across multi-event and promoter partnerships.