Performance Marketing Manager

Overview

Konica Minolta is looking for a Performance Marketing Manager who knows how to turn spend into pipeline, traffic into conversions, and insights into action. If you're obsessed with efficient growth, energized by data, and believe that informed experimentation beats guesswork every single time, this role is for you.

As our Performance Marketing Manager, you will own the strategy, optimization, and performance accountability for our paid digital programs, SEO and AIdriven search visibility, and the conversion rate optimization (CRO) roadmap across the marketing funnel. Your mission is to ensure that our brand shows up where and how modern buyers search, evaluate, and convert-across traditional search engines and emerging AI-powered experiences.

This role blends strategy, experimentation, and analytics. You'll partner closely with Marketing Managers, Website Development, Analytics, Automation, and Social Activation to ensure every marketing dollar and organic effort is optimized for measurable impact.

This role is based at our Corporate Headquarters in Ramsey, NJ and follows a hybrid schedule, with onsite work Monday-Thursday and remote work on Fridays.

Responsibilities

Paid Media Strategy & Channel Performance

• Own the manage paid media strategy across search, social programmatic, and ABM channels.
• Set performance targets tied to pipeline, CAC, CPL, and revenue targets.
• Oversee and optimize budget allocation, pacing, and forecasting.
• Direct and manage agency partners to ensure highquality execution, testing, targeting precision, and performance reporting.
• Align paid programs with GTM priorities, campaign launches, and ICP strategies.
• Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.

SEO & AI Search Optimization

• Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility.
• Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers).
• Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.
• Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.
• Monitor organic performance across:
  • Traditional rankings and traffic
  • Featured snippets and rich results
  • AI-generated search summaries and answer inclusion (where measurable)
• Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency.

Conversion Rate Optimization (CRO)

• Own the CRO roadmap across landing pages, forms, CTAs, and offers.
• Diagnose dropoff points and friction across paid, organic, and AIinfluenced traffic paths.
• Lead structured A/B and multivariate testing using a hypothesis-driven framework.
• Partner with Website Development to design, implement, and QA experiments.
• Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects.

Performance Experimentation & Insights

• Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO.
• Identify high-impact opportunities and prioritize initiatives based on business value.
• Translate analytics and data insights into actionable recommendations and tests.
• Share learnings and performance trends with marketing leadership to inform strategy and investment decisions.

Qualifications

• 7+ years in performance marketing, growth, or demand generation roles

• Experience owning paid media strategy
• Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO
• Understanding of schema, structured data, and content discoverability
• Familiarity with AI-driven search behavior and emerging generative search experiences
• Proven experience with CRO, experimentation, and funnel optimization
• Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud
• Proven ability to synthesize detailed information into executivelevel insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership
• Strong collaboration skills

#LI-MD1

About Us

Konica Minolta Business Solutions' (Konica Minolta)journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansiveIntelligent Connected Workplaceportfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20thanniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to beranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Marketby Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for itsbizhub One i-Series. For more information, please visit Konica Minoltaonlineand follow it onFacebook,YouTube,LinkedInandTwitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such assales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d'affaires Konica Minolta (Konica Minolta) a entame son parcours il y a plus de 150 ans, avec la volonte de voir et de faire les choses autrement. Elle fait equipe avec ses clients pour donner forme a leurs idees en appuyant leur transformation numerique grace a un riche portefeuille de solutions pour un milieu de travail connecte et fute. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de securite video et des services d'impression geres ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'annee 2025 marque le 20e anniversaire de l'entree de Konica Minolta dans le marche de l'impression de production; l'entreprise souligne 20 annees d'excellence, d'innovation et de resultats tout en continuant d'etre une figure de proue dans l'impression numerique commerciale. C'est aussi l'annee ou la marque bizhub de Konica Minolta celebre ses 20 ans, au cours desquels la gamme a revolutionne la technologie de bureau, redefini les processus des entreprises, et evolue continuellement pour repondre aux besoins des milieux de travail modernes, mue par les avancees technologiques et la volonte d'innover. Konica Minolta est fiere de faire partie du palmares 2025 des meilleurs grands employeurs d'Amerique de Forbes, d'avoir figure a plusieurs reprises au palmares CRN des 500 fournisseurs de services geres, d'avoir ete nommee la marque numero un en matiere de fidelite des clients sur le marche des appareils de bureau multifonctions par Brand Keys pendant 18 annees consecutives, et de s'etre vue decerner les prix BLI A3 Line of the Year 2021 et 2025 et Most Colour Consistent A3 Brand 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modele de services partages nord-americain qui permet d'harmoniser les priorites transfrontalieres et d'ameliorer la prestation de services aux organisations operationnelles. Le modele combine des fonctions de service americaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaine d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

EOE Statement

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Solutions d'affaires Konica Minolta (Canada) Ltee. est un employeur d'opportunite egale.