Manager, Public Relations

Job Description

Job Description

Description:

This is a hybrid position based out of our corporate office in Boca Raton, FL.

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

The Public Relations Manager will own the day to day execution of MDVIP’s public relations strategy, with a strong focus on physician led, hyper local PR. This role is responsible for developing and executing localized media strategies that drive meaningful coverage across physician markets while supporting broader brand visibility.

Reporting to the Director of Public Relations, this role partners closely with physicians, marketing, and external stakeholders to uncover compelling stories, secure earned media, and ensure consistent, high quality execution. This is a highly hands on role requiring strong storytelling, media relations, and the ability to operate independently across multiple markets.

Key Responsibilities

• Own end-to-end physician PR execution, including intake, strategy development, messaging, media list building, pitching, and securing coverage across local and regional markets.
• Develop hyper-local PR strategies by identifying market-specific story angles, community relevance, and media opportunities tailored to individual physician markets.
• Lead physician intake and relationship management, guiding physicians and affiliates through the PR process, uncovering compelling narratives, and adapting approach based on engagement level.
• Write and develop PR materials, including press releases, pitches, talking points, and media assets aligned to local and national opportunities.
• Build and manage targeted media lists across broadcast, print, digital, and emerging platforms (e.g., local newsletters, Substack), and execute proactive outreach and follow-up.
• Own proactive pitching and editorial planning, maintaining a forward-looking calendar aligned to health trends, seasonal moments, and awareness themes, while localizing national stories for regional relevance.
• Partner cross-functionally with Physician Marketing, campaign managers, and growth teams to align PR efforts with broader market activations and campaigns.
• Monitor performance and industry trends, tracking coverage, insights, and competitor activity to refine strategy and improve PR effectiveness.

Key Competencies

• Strong storytelling and strategic communication skills.
• Proven media relations and pitching ability across multiple markets.
• Ability to operate independently in a hands on, fast paced environment.
• Strong stakeholder management, especially with physicians and executive audiences.
• Highly organized with the ability to manage multiple markets and priorities.
• Data driven mindset with focus on outcomes and continuous improvement.
• Outstanding written and verbal communication skills.

Required Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• 5+ years of experience in public relations, media relations, or communications.
• Proven experience managing end-to-end PR execution independently.
• Ability to develop and execute localized PR strategies across multiple markets.
• Strong writing skills with experience creating press materials and media pitches.
• Experience managing multiple stakeholders, deadlines, and campaigns simultaneously.

Preferred Qualifications

• Experience in healthcare, provider marketing, or regulated industries.
• Background in agency or in-house PR with high-volume execution.
• Experience securing local and regional earned media coverage at scale.
• Familiarity with PR analytics, media monitoring, and reporting tools.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodations during the application or interview process, please let us know, and we will be happy to assist.

Pay Transparency: Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.