Social Media Manager

Social Media ManagerVida Group is seeking a strategic, highly organized, and culturally connected Social Media Manager to lead day-to-day social strategy and execution across multiple owned brands. This role will own social content planning, publishing, copywriting, and performance reporting while helping shape how our brands show up across social.The ideal candidate understands how to turn brand stories and products into compelling social content that builds awareness, creates relevance, drives consideration, and ultimately supports conversion.Compensation: $65,000–$80,000Key ResponsibilitiesOwn day-to-day social execution across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platformsDevelop and manage monthly content calendars aligned to brand priorities, product launches, campaigns, retail moments, events, giveaways, and influencer activationsDevelop social-first content that balance brand storytelling, product education, cultural relevance, engagement, and performanceIdentify relevant trends, cultural moments, and platform behaviors and determine how to appropriately incorporate them within each brand’s voiceWrite compelling social copy, captions, campaign messaging, and launch languagePartner with Creative/E-commerce team to develop social-first assets, including video, product-focused content, and platform-specific creativeManage real-time social coverage and digital amplification for launches, experiential moments, and brand activationsStay current on platform updates, emerging formats, creator behaviors, and social best practicesPartner with E-commerce and Paid Media to ensure cohesive storytelling and strong paths from social engagement to purchaseTrack and report on social performance, translating insights into actionable recommendations for future content and growthSupport the broader influencer and affiliate ecosystem by identifying opportunities to amplify creator content across social channelsQualifications3–5 years of experience in social media, content, or brand marketing, preferably within fashion, beauty, or a similar consumer industryExperience managing social calendars and multiple campaigns + brands simultaneouslyStrong copywriting skills with experience writing for social and digital marketingDeep understanding of social platforms, content formats, trends, and best practicesStrong understanding of social analytics and performance metricsStrong creative judgment and an understanding of what makes content compelling on socialPassion for fashion, culture, storytelling, and social-first brand buildingAbility and willingness to work in-office 4 days per week in Midtown ManhattanAbility and willingness to travel approximately 2–4x per year for shoots, events, and BTS content capturePreferred ExperienceExperience working within a DTC or fashion brandFamiliarity with content production workflows and social-first creative developmentExperience supporting retail activations and experiential eventsExperience with live selling and social commerceExperience working with creators or influencer-generated contentTravel: Expected to travel approximately 2–4x per year for brand shoots, events, and BTS content captureThank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted. Direct applicants only, no third-party staffing inquiries, please. #LI-ONSITE