Shopper Marketing Manager

Shopper Marketing Manager Own the shelf — everywhere it lives. Shopper marketing programs end-to-end — briefs, agency management, KPI tracking, and customer planning. Omnichannel/e-commerce strategy across retailer.com, Amazon, and the digital shelf — driving conversion where it counts. A best-in-class, e-commerce-first brand asset toolkit: PDP copy, imagery, A+ content, and claims. Retail media network (RMN) strategy and digital shelf optimization in partnership with Sales. The Integrated Agency Team — aligning creative, media, social, SEO/AI, and shopper partners around one strategy. Brand analytics, competitive intelligence, and annual planning alongside Finance, Insights, and Innovation. Shopper Marketing Manager Own the shelf — everywhere it lives. We're looking for a shopper marketing and omnichannel powerhouse to lead how our brands win at the point of purchase — in-store, on Amazon, and across every digital shelf. This is a rare seat where shopper strategy, e-commerce content, and brand leadership sit with one owner, backed by real budget, real agency partners, and real autonomy to move fast. WHAT YOU'LL OWN Shopper marketing programs end-to-end — briefs, agency management, KPI tracking, and customer planning. Omnichannel/e-commerce strategy across retailer.com, Amazon, and the digital shelf — driving conversion where it counts. A best-in-class, e-commerce-first brand asset toolkit: PDP copy, imagery, A+ content, and claims. Retail media network (RMN) strategy and digital shelf optimization in partnership with Sales. The Integrated Agency Team — aligning creative, media, social, SEO/AI, and shopper partners around one strategy. Brand analytics, competitive intelligence, and annual planning alongside Finance, Insights, and Innovation. WHAT YOU BRING 3-5 years of CPG digital & omnichannel/e-commerce experience (agency or client side). Hands-on shopper marketing chops and fluency in the retail media landscape. Sharp digital marketing instincts — SEO, social, retail media, e-commerce content optimization. Financial acumen (P&L, forecasting, ROI) and the project management skills to run multiple priorities at once. An ownership mindset built for a fast-paced, entrepreneurial environment. WHY THIS ROLE You won't be one voice in a large committee. You'll set the shopper and omnichannel agenda for iconic, high-velocity CPG brands, with direct influence over budget, agency partners, and go-to-market execution — and a leadership team that wants you to move fast and make the call. #J-18808-Ljbffr