Employer Brand Marketing Consultant (BOSTON)

Employer Brand Marketing Consultant  

Talent Brand, Onboarding & TA Operations Team  

Full-Time  

Boston, MA  

The Opportunity  

As the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you’ll articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes.  

You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In close   partnership with Communicatio ns,   you   will collaborate with   Talent Acquisition (TA), Inclusion, Marketing, and our external   partners   in   leading the   creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.  

The Team  

You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building.  

As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.  

Key Relationships  

• P osition reports directly to the Head of Talent Brand, Onboarding, and TA Operations   for daily functions and employer brand strategy , with a   dotted   line   reporting to   the Head of   Media Relations   to ensure   message   framing   consistency   and collaboration    

• Works closely and collaboratively with   media and internal   communications team s   to drive unified messaging and strategic alignment across initiatives, audiences ,   and channels.  

• Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing,   Brand, and external agencies .  

The Impact  

Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.  

Areas of Responsibility Include:  

Employer Brand Strategy & Activation  

• Refresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpoints  

• Drive brand consistency and differentiation across all recruiting assets, content, and platforms  

• Partner with Corporate Social team and Media Relations   team   on   employer brand presence across   talent platforms  (i.e. Built In, LinkedIn) 

• Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts  

• Conduct annual employee shoot to refresh photo galleries for digital and branding assets  

Recognition & Awards Strategy   

• Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs  

• Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe’s Top Places to Work, Built-in's Best Places to Work) 

• Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose  

MassMutual Careers Website & Content Management  

• O wns   content strategy and performance of careers.massmutual.com, including   overall copy,   CMS updates, SEO optimization, and campaign landing pages  

• Create career area content   aligned with MassMutual messaging   that informs and inspires diverse job seekers  

• Create the Programmatic Display and Programmatic Jobs Plan & Strategy – allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns,   building in-house capabilities   while   reducing external agency reliance  

• Provide support , EVP guidance and talent brand consistency to our affiliates globally  

Candidate Relationship Management (CRM)  

• Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data  

• Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions  

• Manage licenses, usage expectations, and KPIs  

• Host trainings, best practices, and document SLAs for use of the platform  

Vendor Management  

• Responsible for our core strategic recruitment marketing infrastructure that connects brand, content, and data to attract high-quality candidates efficiently  

• Manage our strategic partnership that supports our recruitment marketing and talent attraction ecosystem  

• Govern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analytics  

• Centralize our employer brand storytelling and candidate experience while ensuring consistency, compliance, and scalability across all hiring locations.  

• Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagement  

• Host QBRs and ensure SLAs and KPIs are met by the vendor  

Performance & Analytics