Associate, Programmatic

What You’ll Do The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media plans and manage in-platform set up and optimization. This role is critical for making sure that set up and activation equate to success against media strategy and business goals. Main Duties and Responsibilities 30% Tactical Planning Plan development: Responsible for vendor communication in support of media plan build out. Manage the creation & maintenance of campaign trackers, plan templates & launch briefs Audience selection: Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application. Be able to isolate insights from audience segment performance for iterative audience development. Communication: Ensure painstakingly clear documentation of alignment between plan and platform set up, changes to budgets and creatives and direction, and all other coordination matters Collaboration: Work with colleagues on different accounts and verticals, as well as in different functions like Analytics to develop a perspective for the most effective platforms, tactics and setup for your given campaign charge. 50% Buying & Optimization Platform build out: Lead the campaign set up that translates media plan and launch brief details into platform architecture. & tactical optimizations Optimization plan: Organize your bidding and optimization outline ahead of time and be able to deliver on optimization impact through the implementation of best practices for bidding, budget management, ad operations and reporting. Change logs: Manage change logs in order to demonstrate the throughline of optimization changes to campaign KPI improvement 20% Learning & Development Training: Learn key programmatic strategy and optimization concepts, technology and tasks; maintain a steep but accelerated learning curve toward subject-matter expertise. Attend and participate in weekly status meeting. Knowledge share: Educate internal and external clients on programmatic capabilities and case studies. Supervisory Responsibilities No management responsibility but Associate is vital to helping train and mentor Assistants and interns. Knowledge And Skills Required At least 1 year of specialized programmatic planning and buying experience. Proven ability to build relationships and thrive in highly collaborative work environments. Advanced ability to capture and recall detailed information on media buys. Preference to work on the disruptive side of business, with new technology. Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments. Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking). Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo. Strong ability in Microsoft Excel expected. Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time. Certificates, Licenses, and Registrations None required. Physical Activity and Work Environment None required. The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Salary Range $66,300.00 - $85,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. #J-18808-Ljbffr Horizon Media