Roku OS Product Marketing Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Devices & Operating System (OS) Marketing team creates the narratives, strategies, and go‑to‑market plans that bring our streaming devices to life. Our mission is simple: connect people to the entertainment they love while driving real business impact for Roku. We’re a mix of Marketers who live at the intersection of data and storytelling, partnering closely with a variety of teams to turn insights into campaigns, launches, and experiences. On any given day, you’ll find us digging into the numbers, crafting sharp narratives, and rallying cross‑functional partners around big, bold ideas. If you like mixing strategy and storytelling, you’ll fit right in.

About the Role

We’re looking for a dynamic Product Marketing Manager to help more people discover and fall in love with the magic of Roku OS. In this highly collaborative role, you’ll partner with a variety of teams to turn new features and product moments into stories that spark delight, while helping us achieve our business objectives.

The ideal candidate will have a well-rounded marketing background and excellent relationship-building skills. They will enjoy uncovering opportunities to drive our narrative and pursue everything with an energetic, entrepreneurial spirit. They’ll have the confidence to interact comfortably with senior-level executives when promoting their ideas, and also manage the daily tasks required to move their initiatives forward.

For California Only - The estimated annual base salary for this position is between $150,000 - $160,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. 

What you’ll be doing

• Team up with Product Management to surface standout Roku OS features that reinforce our positioning and differentiation


• Build a unified marketing strategy for OS feature launches that brings together products, programs, and channels in one cohesive narrative


• Partner with our creative teams to develop communications and storytelling that highlight the importance of these experiences for consumers, partner and the broader industry


• Be a cross-functional leader by managing OS-specific communications from briefing, planning, creative development, implementation, and reporting across multiple consumer touchpoints including PR, websites, retail, mobile apps, videos and more


• Get to know our audiences deeply—and adjust messaging to resonate with each of them


• Spot fresh opportunities and new touchpoints where the brilliance of Roku OS can shine and influence TV and streaming player purchase decisions

We’re excited if you have

• 5+ years in entertainment or consumer tech—bonus points for hardware or services


• A collaborative spirit and the superpower to bring cross‑functional teams together


• Comfort with ambiguity and a knack for uncovering new possibilities


• Hands-on GTM planning and execution experience with strong attention to detail


• Analytical chops to turn data into clear recommendations


• Confident and clear communicator regardless of the audience

#LI-SB5

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on jobs.jobcopilot.com .

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit .

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