Product Manager - Blueprint (hybrid)

The Product Manager position is responsible for assisting in the downstream marketing activities for BLUEPRINTTM, Stryker Upper Extremity's unique surgeon-controlled 3D planning software. The primary focus will be leading surgeon and sales rep communication, education, direct to patient and promotional strategies for new software releases, along with supporting existing software functionality, partnering closely with hardware marketing. This position will be a driving force in launching Artificial Intelligence in BLUEPRINT, Mixed Reality in the operating room, digital medical education connectivity solutions, and more through BLUEPRINT. This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross functional business partners.

This is a hybrid role based out of our Bloomington, MN location.

What you will do

• Lead and develop go-to-market strategy and launch plans for new BLUEPRINT software/hardware functionality, including key messaging, collateral development, social media strategies, training plans, and patient education opportunities through assessment of customer needs.

• Lead and develop hospital marketing initiatives around the BLUEPRINT technology value, incorporating future differentiated technology into plan used for partnered promotion.

• Provide support for the field sales force and maintain ongoing communication to assess their needs, general market trends and being a conduit to the software field marketing team.

• Understand the clinical environment influencing the Upper Extremities business, including clinical procedures, the key decision makers, and business barriers & motivations.

• Lead the development of digital marketing KPIs and BLUEPRINT adoption metrics.

• Establish and develop key internal and external relationships, including cross functional teams, other business units, sales, and key opinion leaders.

What you need

Required:

• Bachelor’s Degree

• Minimum 4 years of experience in marketing or medical device sales

Preferred:

• Graduate degree (MS, MBA)

• Experience software or hardware marketing

• Medical device experience

• Software product launch experience

United States of America Pay Ranges:

• US5 : $93,800 - $156,200 USD Annual

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.