Loyalty & Engagement Marketing Manager

Responsibilities Support the development of loyalty programs to encourage deeper customer relationships Develop and manage various sweepstakes campaigns Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix) Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities Translate data into actionable recommendations to improve engagement and retention Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience Align loyalty initiatives with acquisition, onboarding, and engagement strategies Support cross-functional business partners on business case development for both loyalty & engagement campaigns Identify friction points in the customer journey and recommend improvements Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value Requirements Bachelor’s degree in Marketing, Business, or related field 7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement Ability to translate complex insights into clear, actionable recommendations Experience with loyalty program platforms or rewards ecosystems Excellent project management and organizational skills Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeys Creative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc. Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment) #J-18808-Ljbffr Jobtailor