Marketing Acquisition Strategist

Job Description

Job Description

The Marketing Acquisition Strategist serves as a senior marketing subject matter expert focused on growing new donors, leads new names, app users, and first-time ministry engagement. This role partners with marketing leadership and channel owners to develop, test, and optimize acquisition strategies across campaigns, advertising, digital channels, content, and audience journeys.

We continue to create and innovate new ways to promote unchanging truth of the Gospel of Jesus Christ. We help those who are hurting in practical ways that make a difference. The ministry has 5 Core Values. They are Love, Faith, Unity, Excellence, and Integrity. Joyce Meyer Ministries believes that you and your family are important. We believe that when you know you are valued, you help to make Joyce Meyer Ministries a better place to work and ensure a positive environment that supports the mission to Share Christ | Love People.

Responsibilities:

• Develop and execute audience acquisition strategies that attract new people into the ministry ecosystem
• Identify and recommend emerging trends, platforms, channels, and partnership opportunities that can accelerate growth
• Identify opportunities and influence strategy to reach new demographics and untapped audiences
• Collaborate with multiple departments and serve as a thought leader in audience acquisition and growth marketing
• Influence strategy for acquisition-focused campaigns that generate new names, subscribers, app users, donors, and ministry participants
• Partner with creative, social, web, email, and advertising teams to develop compelling acquisition journeys
• Help shape the development of landing pages, lead magnets, promotions, and conversion-focused experiences
• Oversee campaign implementation from strategy through execution and optimization
• Utilize digital advertising, search engine optimization (SEO), social media, content marketing, partnerships, and other channels to drive audience growth
• Monitor emerging platforms and audience trends to identify new growth opportunities
• Evaluate performance of media investments and channel strategies based on organizational goals and provide recommendations for future spends
• Evaluate acquisition performance across channels, using data and testing to continually improve acquisition strategies and campaign performance
• Monitor key metrics including new names, leads, conversion rates, cost per acquisition, audience engagement, and campaign effectiveness
• Present findings and recommendations to marketing leadership

• Partner with marketing leadership to execute special projects that bring creative and marketing ideas to life, such as voice of consumer and surveys

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
• 3-5+ years of experience in digital marketing, audience development, lead generation, or growth marketing
• Experience with acquisition or lead generation campaigns
• Ability to brief creative and channel teams
• Experience interpreting campaign performance data
• Strong analytical and strategic skills
• Proficient in gathering and evaluating information from multiple sources to create credible and compelling content
• Ability to convey ideas clearly and concisely, whether written or verbal
• Ability to work with all levels of the organization
• Must be able to work independently and with little oversight
• Ability to interpret data and provide insightful analysis
• Ability to flexible when needed
• Ability to learn quickly and adjust to process and software changes

Education:

• Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent years of experience

We’ve got you covered with perks:

• Mission-driven job that also pays
• Medical Plan with no out-of-pocket premiums
• Generous HSA contributions
• Free Dental
• Free long-term disability and life insurance
• Wholistic Wellness Program
• Employee Assistance Program for you and your family
• 403(b) generous matching
• Discount on ministry resources
• Options to work from home with a hybrid work environment
• Paid time off
• Professional Development
• Tuition Reimbursement

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