Digital Marketing Specialist

Digital Marketing Specialist

Under the direction of the Supervisor, Mobile & E-Commerce, the Digital Marketing Specialist is responsible for creating, executing, and optimizing data driven marketing campaigns across various platforms. This includes leveraging First Party data to create paid digital and traditional campaigns to drive guest loyalty and generate new acquisitions for Yaamava' Resort & Casino and other properties. This position is a key part of the Mobile & E-Commerce team that will work collaboratively and independently to ensure First Party marketing initiatives are executed strategically, efficiently, and timely, while producing positive revenue.

Essential Duties And Responsibilities

1. Creates and executes integrated First Party digital (Paid Social, Programmatic, Search Ads, CTV, Display, etc) and traditional (Direct Mail, Billboard, etc) marketing campaigns and promotions to increase guest loyalty, revenue, and acquisition.

2. Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes generating offers and promotions, gathering creative assets, target lists, and campaign approvals, while ensuring timely execution.

3. Strategically determines budgeting breakdown and allocation to ensure positive ROI.

4. Uses SAS and third-party reporting tools to analyze post-campaign results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.

5. Maintains marketing campaign calendars to ensure leadership is aligned and deadlines are met.

6. Actively stays up to date with current marketing trends and research.

7. Performs other duties as assigned to support the efficient operation of the department.

Educational, Experience And Qualifications

• Bachelor's degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.

• Minimum of two (2) year experience in communication and marketing channels including e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.

• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

Knowledge, Skills And Abilities (Ksa)

• Previous experience within the following areas strongly preferred:

  • Paid Social - Facebook Ads, Google Ads, or Direct Buys

  • Programmatic – CTV, Display, Video, or Audio Ads

  • Analytics – Google Analysts, Firebase, GTM, Facebook, or Power BI

  • Content Creation – Social, Display, Video, or Audio

  • E-Commerce Platforms - Shopify, WooCommerce, BigCommerce, or Adobe Commerce

  • Search Engine – SEO, SEM, or App Store Optimization

• Must be able to work collaboratively and independently.

• Must have demonstrable oral and written communication skills.

• Must be assertive, detail oriented and have strong organizational skills.

• Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).

• Must be able to translate business goals and outcomes and create actionable, measurable plans.

• Must have a strong passion for innovation, best-in-class standards, and continual learning and development.

Required Licenses, Certifications And Registrations

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

• Select One of the Following for Driving Responsibilities: No Driving Responsibilities: Role does not require a driver's license or insurance.

Physical Requirements/ Working Conditions – Environment

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

• Primary work environment is in a climate-controlled casino and office setting.

• Work requires travel to attend meetings, trade shows, and conferences.

• Incumbents may be required to work evening, weekend and holiday shifts.

• Must be able to work in a fast-paced, high-demand environment.

• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.

• Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

• Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.

• Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.

• Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, in videoconference and over the telephone.

• Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.

• Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.

• Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.

• The employee may be exposed to fumes or airborne particles including secondhand smoke.

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!