VP, Creative

Job Description

Job Description

ABOUT THIS ROLE
Patrick Ta Beauty is looking for a talented, passionate VP, Creative to help shape the creative vision that will define the future of our rapidly growing brand. The VP, Creative will be responsible for refining and championing the brand’s creative vision across all consumer touchpoints, including brand identity, packaging, visual merchandising, print collateral, social assets, digital and non-digital media content, and paid media assets. This role will collaborate closely with the brand founder and Creative Director, Patrick Ta, to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first, artistry POV.

The VP, Creative will oversee brand storytelling, as well as work with best-in-class third party partners on video production, product and lifestyle shoots, casting, and creative agency and content creation partners, when warranted. This role will report to the CEO.

ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow.  The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

ROLES & RESPONSIBILITIES

• Partner with Patrick Ta, our founder and Creative Director, to guide brand evolution with an emphasis on elevating the brand’s aesthetic POV
• Champion the brand’s creative expression across all 360 marketing touchpoints, including product launch campaigns, social, content, website, in-store signage, and visual merchandising
• Finalize Brand Book to reflect authentic and ownable creative aesthetic across photography, video and product editorial style and ensure that it is used consistently across all consumer touchpoints
• Big idea generator, pushing the boundaries of what has “been done” by traditional beauty brands toward “what’s possible,” to keep the brand at the forefront of cultural relevance, and ahead of competitors
• Lead campaign development and execution, including ideating and refining concepts in partnership with copywriter, developing content capture plans, planning shoot production with internal and external resources, and delivering launch asset toolkit to support channel needs (field, retail, social, paid media, digital)
• Translate creative vision for retail-facing assets including visual merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, as well as consumer experiential events
• Lead casting, photo shoots, location selection/ stage setting, and final selects in partnership with Creative Director
• Lead collaborations with external creative partners like photographers, videographers, agencies, product designers, and freelancers
• Build new processes for ideation, refinement and approval of creative work to deliver the strongest, most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
• Grow and mentor creative team to foster continuous growth and development
• Partner closely with CMO and VP of Sales to ensure strategic and competitively
• differentiated marketing assets rooted in channel best practices

WE THINK YOU’LL BE A GREAT FIT IF…

• You’re a leader & a strong communicator. You have a strong point of view and a vision to create the campaigns and assets that will shape the future of Patrick Ta Beauty. You can clearly communicate your creative vision and get others motivated and onboard.
• You’re passionate about the beauty industry, but also inspired by fashion,   lifestyle, and pop culture. You love beauty, and stay abreast of the latest trends, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what’s driving trend and culture and are excited to learn more about how to connect with our consumer in new ways.
• You’re driven & resourceful. You are a self-motivator with the ability to work on multiple projects, manage several partners and meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
• You’re deeply knowledgeable about your craft. You have hands-on experience and have successfully ideated, shot, and delivered multiple 360 creative campaigns for brands and/or products in the beauty industry.
• You have a network of creative experts and freelancers. You understand companies in the “build” stage and can call upon your network, as needed, for special projects or during high volume time periods when greater content production throughput is required.
• You’re entrepreneurial at heart. You’re energized by small teams with big ideas, and obsessed with finding a way to make amazing things happen. You are excited by the prospect of solving unique creative challenges and energizing a team to work nimbly and creatively to maximize opportunities.

PROFESSIONAL QUALIFICATIONS

• 15+ years hands-on experience art directing and designing visuals, working closely with copy, and content as art director within an internal brand creative team, bringing 360 brand and/or product launch campaigns to life
• Proven experience producing, organizing, leading, and art directing photoshoots, video shoots, and other major production events
• Expert-level experience in design tools such as InDesign and Photoshop, as well as creative project management tools
• Exceptional communication, organizational, project management and presentation skills. Effective collaboration skills.
• Ability to manage timelines and fast-track schedules as needed.
• Creative problem solver, idea leadership, and desire to pioneer, comfortable with pushing for remarkable and “finding a way” across every project.
• 10+ years leading creative internally for a high-growth prestige beauty or fashion brand
• 10+years leading and building creative teams

WHAT WE OFFER

• Bonus Opportunity
• Health Benefits
• 401(k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization .

 

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