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Senior Business Development Director (CPG)

$176.7k - $323.9k

The Trade Desk

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more.


Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly.


The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.

What you'll do

  • Take ownership of representing some of our most strategic relationships with The Trade Desk's largest clients in the CPG category.
  • Develop and execute strategies to support clients' advertising efforts, ensuring alignment with their overarching business goals and regulatory requirements.
  • Own relationships with major advertising clients across various teams including programmatic, media & insights, and key stakeholders at the line of business level.
  • Provide thought leadership in shaping the media buying strategies of our clients, by aligning The Trade Desk's programmatic advertising technology with their marketing objectives.
  • Partner closely with other client facing teams, including teammates on business development, client services, and technical account management, to deliver on client objectives.
  • Work to understand our clients evolving needs and identifying ways The Trade Desk's platform can enhance their ad buying efficiency and precision.
  • Take lead in building proactive recommendations for channel expansion efforts, as well as work strategically with team members to open new lines of business and markets.
  • Contribute to partnership planning and road-map discussions based on client needs with senior leadership at the brand.
  • Collaborate across internal stakeholders to bring to life new inventory, data partnerships, measurement, and custom solutions opportunities for our client's business.
  • Partner with marketing to showcase clients' work on stage at industry events, or in The Trade Desk's editorial opportunities.
  • Present in client business reviews and planning/hosting events with key clients, and their teams.
  • Build lasting internal connections across The Trade Desk to ensure comprehensive client support and seamless cross-functional collaboration.


Who you are
  • We are looking for a commercially savvy, strong seller, to nurture key client relationships, and drive net new revenue streams across our client's portfolio.
  • You'll need a proven track record of delivering results, building relationships, and collaborating with other teams as you'll be working with some of The Trade Desk's largest and most strategic clients.
  • A consultative seller with experience at a DSP, or other online advertising role, with a proven track record of exceeding revenue expectations.
  • Experience cultivating strong client relationships at brands and/or agencies.
  • A team player with strong communication and organization skills. Strategic thinker and problem solver.
  • Passion for owning a room, closing deals with their teammates
  • Familiarity with salesforce, CLM, a plus- and ability to working cross functionally with Legal, Product, Marketing, Inventory stakeholders.
  • Experience working with/for a CPG client in the online advertising space.


The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location.All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $176,700—$323,900 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us View email address on click.appcast.io request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

Vacancy posted 4 days ago
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